Stephanie Fierman
Stephanie Fierman is Executive Vice President and Head of the Brand Practice at the ANA. Prior to joining the ANA in 2021, she was Chief Marketing Officer of WPP’s MediaCom and held multiple executive positions on both the client- and agency-sides of the financial services and media sectors. Fierman has an M.B.A. from Harvard Business School and a B.A. from the University of Pennsylvania.
Recent content by this author:
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Codifying Brand as a Meaningful Contributor to Business Value
Leading Edge December 4, 2025Stephanie Fierman, EVP and head of the ANA Brand Practice, discusses the importance of maintaining, building, and growing brand.
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Ban the Binary: Why Brand and Demand Must Be Built Together
Pulse July 24, 2025The ANA’s Stephanie Fierman calls into question the conventional dichotomy of brand and demand.
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Why CMOs Must Champion Brand as a Business Asset
Pulse July 8, 2025The ANA’s Stephanie Fierman makes a compelling case for brand as a company’s financial superpower, one well worth investing in.
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What Brand Strategy Is (and What It Isn't)
Pulse July 7, 2025The ANA’s Stephanie Fierman explains how to approach brand strategy not as a mere campaign, but as a strategic operating system.
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