Event Recaps
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Driving Organic Traffic with SEO in 2019
Event Recaps February 5, 2019Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.
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How to Make Agile Marketing Work for You
Event Recaps January 29, 2019Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.
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John Deere: An Original Content Marketer
Event Recaps January 29, 2019The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.
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Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
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Using Data-Driven Decisions to Drive People, Process, Performance, and Perception
Event Recaps January 29, 2019Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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How Emerging Technologies Can Bridge the Gap Between Human Input and Machine Output
Event Recaps January 17, 2019CTRL-labs is using VR and AR to create vivid, immersive experiences for consumers.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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Brand in the Boardroom: Making the Case for Investment in the Brand
Event Recaps April 28, 2015Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
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