Event Recaps
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New ANA Study Connects CTV with Sustainability
Event Recaps December 9, 2025The ANA’s new study shows how smarter media planning in connected TV can reduce carbon emissions and media waste while improving campaign performance.
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The Evolution of Media Measurement at Bose: Building a Unified, Closed-Loop Measurement System to Inform and Optimize Evolving Media Investment Strategies
Event Recaps December 9, 2025This session covered how Bose partnered with Ipsos MMA to develop a fully unified measurement approach, including MMM and agile attribution, in-market testing to validate recommendations before making big moves, and expansion of retail partner measurement to include co-marketing investments beyond paid media.
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Turning Cultural Moments into Marketing Momentum — Sonesta International Hotels and Rolling Stone Magazine
Event Recaps December 9, 2025As the lines between culture and commerce continue to blur, brands that harness the right moments can unlock exponential awareness and affinity. In this session, learn how brands can strategically participate in cultural conversations to drive measurable impact — even with limited paid budgets.
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Verizon’s Fogley Talks Connecting Measurement to Business Outcomes
Event Recaps December 9, 2025Verizon’s Mike Fogley shared how the company transformed marketing effectiveness from reporting outputs to guiding strategic decisions, linking measurement to business outcomes and building trust with the C-suite.
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How Aura Leverages Emerging Technologies in Apparel Marketing
Event Recaps December 8, 2025Aura co-founder and CEO Malcolm Goodwin shared how Aura is leveraging emerging technologies and a trust-first approach to redefine fit, comfort, and confidence in the future of apparel marketing.
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Font Licensing: A Primer from Kellanova
Event Recaps December 4, 2025During a December 3, 2025 meeting of the ANA’s Advertising Financial Management Committee, attendees learned why careful management of one’s fonts is so important and the proper approach for doing so from Christian Hauptman, senior category manager, marketing procurement (creative and media agencies) at Kellanova.
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Charles Schwab: How Procurement Can Take Control of the Agency Roster
Event Recaps December 3, 2025In this session, Charles Schwab's Chris Gerhold offered his best practices in agency roster management and the lessons he’s learned from both sides of the client-agency dynamic to develop successful partnerships.
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From Thought Leadership to Sales Enablement: Inside the Kyndryl Institute
Event Recaps December 3, 2025Kyndryl recently launched The Kyndryl Institute, a dynamic digital media platform designed to spark public dialogue and elevate thought leadership. In this session, marketing leaders Ken Robertson and Lisa Kay Davis shared how the initiative was built and how it thrives through client co-creation and a partner-agnostic ecosystem.
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General Mills: Best Practices in Martech Procurement
Event Recaps December 3, 2025With the explosive growth of AI comes a rising demand for marketing technology to meet the moment. Learn more about General Mills' sourcing strategies for AI hardware and software including model training infrastructure, compute capacity, and strategic partnerships with emerging AI vendors.
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How This Company Leveraged Precise ABM
Event Recaps December 3, 2025ABM can serve as marketing’s “special forces” when it matters most. Ryan Elmiger, senior manager at public sector ABM at ServiceNow, explored how to identify the right fit for ABM, set clear expectations with sales, and guide sales teams in recognizing which opportunities are best suited for ABM support.
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Macy’s and Deloitte Discuss Personalization at Scale
Event Recaps December 3, 2025During a November 2025 ANA One-Day Conference, Macy’s and Deloitte discussed personalization at scale.
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Trust-Driven Partnerships: The Hidden Engine of B2B Influencer Marketing
Event Recaps December 3, 2025Theresa Caragol, founder of AchieveUnite and author of Partnering for Success, revealed a proven framework for turning strategic alliances into measurable influencer impact. She showed how to identify the right collaborators, cultivate long-term relationships, and harness community influence across platforms from LinkedIn to niche forums.
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AWS, UpperRight, and Gradial Discuss Using Agentic Platforms for Content Supply Chains
Event Recaps December 2, 2025During a session at a November 2025 ANA One-Day conference, UpperRight, AWS, and Gradial discussed uses of agentic platforms within the content supply chain.
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Modernizing B2B Brand Strategy with Data, Heart, and Impact
Event Recaps December 2, 2025Jennifer Chase, Chief Marketing Officer and Executive Vice President at SAS, provided her perspective on what modern B2B brand strategy means for today’s organizations. Her approach blends authentic storytelling, analytics, and a focus on building lasting customer relationships through a unified brand vision.
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Prudential Financial Uses Attention as a Marketing Metric
Event Recaps December 2, 2025Prudential Financial discussed using attention as a marketing measurement strategy during a session at a November, 12 2025 ANA One-Day conference.
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Navigating and Optimizing the Channel Marketing Ecosystem
Event Recaps December 1, 2025Learn about a new channel marketing committee at the ANA that will dive into the opportunities and challenges of working with a dealer, solution provider, and partner ecosystem and share award-winning channel marketing campaigns for inspiration and discussion.
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Burn the Funnel: Five Tips for B2B Marketers
Event Recaps November 26, 2025During a session held at a November 13, 2025 meeting of the ANA’s B2B Committee, attendees received five tips for shifting the paradigm they used to conceptualize B2B marketing and the tactics they used to pursue it from Verizon’s Daniel Gutzmore and Clearly Now Media’s André Archimbaud.
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How Delta Dental Built an Award-Winning Creative Team
Event Recaps November 25, 2025Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.
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How Georgia Pacific Is Driving Business Results Through Accurate Portrayals of Women
Event Recaps November 24, 2025Representatives from Georgia-Pacific shared how the organization is using SeeHer and GEM scoring to drive authentic portrayal of women in advertising and boost brand performance.
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How ServiceNow Redefines Agency Partnerships
Event Recaps November 23, 2025ServiceNow’s in-house leader shares how creative teams can scale without sacrificing quality, leveraging operational rigor, AI adoption, and hybrid partnerships to meet rising demands for speed, efficiency, and measurable impact.
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