Knowledge Partners
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Where Legal Definitions of "Sensitive Data" Are Trending
Money Slides August 27, 2025Agility Lab Consulting charts the changes that statutory definitions of “sensitive data” have undergone in the last several years.
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Holidays Unwrapped: Family, Fandoms and the ’25 Wishlist
Knowledge Partners August 26, 2025SuperAwesome shows how brands can win Gen Alpha/Z holiday shoppers by engaging kids directly, tapping fandoms, and leveraging multiple purchase moments beyond December 25 to close parent-child perception gaps.
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How and Why OOH Advertising Influences Real Life
Knowledge Partners August 26, 2025Outfront shares insights from its 2025 Advertising Trends Report, revealing shifting consumer priorities, skepticism toward digital ads, and growing demand for authenticity. The research emphasizes out-of-home’s unmatched trust, engagement, and ROI, positioning it as a vital channel in modern marketing.
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Receptiveness to Receiving Promotions by Age Group: Email Versus Physical Mail
Money Slides August 26, 2025The USPS shares survey data that illuminates the relative preference that each age group expresses for receiving promotions by physical mail over receiving emails.
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Redefining the Four Ps of Marketing: A Data-Driven Framework for the Digital Age
Knowledge Partners August 19, 2025Marketing solutions provider Verisk proposes a new four Ps for marketers: personalization, propensity, privacy, and profitability.
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The Power of Humor in Advertising, by the Numbers
Money Slides August 18, 2025Cumulus Media shares data that calculates the role of humorous advertising in increasing a brand’s market share.
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The Consumer-Centric Marketing Playbook
Knowledge Partners August 16, 2025Verisk explores the transformative power of democratized data, how to balance transparency with personalization, and the ongoing challenges of defining customer identity in a digital world.
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Audio's Role in Brand Recall
Money Slides August 15, 2025Cumulus Media shares data that compares the effectiveness of audio and visual brand mentions in promoting brand recall.
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How Dull Is Each Industry's Advertising?
Money Slides August 14, 2025Cumulus Media shares data that calculates the percentage of ads eliciting nothing but neutral sentiments across a wide variety of industries, including food and beverage, automotive, financial services, and many more.
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Influencer’s Playbook for the Creator Economy
Knowledge Partners August 14, 2025Influencer shares creators’ perspectives for brands to succeed in the creator economy.
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Inspira’s Playbook: Keeping Consumers from Walking Away
Knowledge Partners August 14, 2025Inspira shared insights on keeping brand relationships emotionally relevant, showing how familiarity, meaning, and uniqueness drive loyalty, prevent disengagement, and guide brands from initial connection to long-term consumer love.
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The Cost of Dull Advertising, by the Numbers
Money Slides August 13, 2025Cumulus Media calculates how much growth dull advertising costs brands.
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The Outsized Role of Creative in Sales Lift, by the Numbers
Money Slides August 12, 2025Cumulus Media shares data that illuminates the impact that creative exerts on sales lift relative to brand, reach, targeting, and recency.
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Foursquare’s Q4 2025 Location-Based Targeting Guide: Holiday, Travel, Sports, and the Final Stretch
Knowledge Partners August 10, 2025Foursquare shared a guide of customizable targeting strategies for major Q4 moments to help connect with high-intent customers and drive ROI.
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Infographic: Smarter Choices, Healthier Lives — How Consumers Are Making Food Choices in 2025
Knowledge Partners August 10, 2025As interest in nutrient-dense diets grows, so does the demand for products that support a healthier lifestyle. This infographic from Inspira Marketing breaks down how consumer priorities around food are shifting.
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2025 Holiday Guide for Retail Marketers
Knowledge Partners August 6, 2025Foursquare discussed solutions for holiday marketing that drive ROI and campaign success.
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How Shoppers Are Using AI
Money Slides August 6, 2025SAP Emarsys shares survey results that shed light on how consumers are leveraging AI in their shopping experiences.
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Infographic: You Had Me At "Hello”
Knowledge Partners August 6, 2025Powered by Inspira's proprietary Relationship Report: How Consumers Choose, Connect, & Commit, Inspira’s latest infographic dives into how today’s consumers are finding new brands, from scroll-stopping social to trusted word of mouth.
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The Impact of CPI Volatility on Media Spend Growth
Knowledge Partners August 6, 2025Rising Consumer Price Index (CPI) creates downstream effects on media spend growth, with elevated inflation typically preceding or coinciding with declines in year-over-year media spend by approximately 1 to 4 months across different industry categories.
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The Relationship Report
Knowledge Partners August 6, 2025Inspira shares a report based on survey data that sheds light on how consumers choose, connect with, and commit to brands.
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