Podcasts
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How to Tame Your MarTech Stack with Scott Brinker
On Scope July 10, 2025Scott Brinker, the “Godfather of MarTech,” joined the show to discuss how marketers can get a handle on technology gone wild, covering what he feels are biggest obstacles to tech stack efficiencies, how to effectively assess the full stack, how to sell critical technology investments to skeptical CFOs, and more.
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Bonus Episode: How This CMO Escaped the Broken Client-Agency Model with Taylor Morrison’s Stephanie McCarty
On Scope June 30, 2025During a special LinkedIn Live edition of On Scope, Stephanie McCarty, CMO at Taylor Morrison, shared her process for successfully bringing her brand’s entire marketing function in-house and how she managed to get leadership to buy into her bold vision by convincing them it was their idea all along.
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How to Stop Talking About Busting Silos and Actually Do It with Mastercard’s Greg Boosin
On Scope June 26, 2025Fresh off his experience overseeing a restructure at Mastercard last year, Greg Boosin, EVP of global product and marketing, shared his best lessons for how to break down silos and get the entire organization rowing in the same direction.
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Driving Business Growth Through Work-Life Balance with HP’s Antonio Lucio
On Scope June 19, 2025HP’s Antonio Lucio joined the show to discuss his organization’s 2024 Work Relationship Index, which revealed some disturbing trends about business professionals and their relationship with their jobs. The industry titan covered some of the report findings and what solutions to these issues might look like.
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How to Make Marketing Indispensable at Your Company with Amazon Prime Video’s Rose Jia
On Scope June 12, 2025Amazon Prime Video’s Head of Customer Lifecycle Rose Jia joined the show to discuss her “Renaissance Marketer’s Mindset” framework, why economic downturns are the perfect time to go big on brand, and her best advice for marketers to implement an entrepreneurial mindset throughout their organization.
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Marketers Might Be Their Own Worst Enemy with The Cigna Group’s Lou Aversano
On Scope May 29, 2025The Cigna Group CMO Lou Aversano joined the show to cover how marketers must have more respect for their audience, outline some of the issues that plague the industry and prevent marketers from getting out of their own way, and reasons why he believes many in our industry have lost the plot on branding.
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Is It Time to Pump the Brakes on AI? with Andrew Lipsman
On Scope May 22, 2025Self-described “AI skeptic” Andrew Lipsman joined host Mike Berberich to offer a cautionary tale around the increasingly popular technology, covering some of the transparency issues that should cause concern with AI, issuing a word of warning on agentic AI, and much more.
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How Truist Bank Built a New Brand from Nothing with Sherry Graziano
On Scope May 15, 2025Truist Bank’s Sherry Graziano joined the show to discuss how she built a new brand from zero, outlining the advantages and disadvantages of the endeavor, how she managed the emotions of such a massive change, and how the pandemic happening just before launch presented new challenges, as well as new opportunities.
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How to Stop Treating Your Customers Like They’re Dumb with Doug Zarkin
On Scope May 8, 2025Author and brand leader Doug Zarkin joined the show to discuss how brands can empower frontline customer service employees to make empathetic choices, what many brands get wrong in their approach to customer service, and how to communicate the importance of quality customer interactions at every touchpoint to the C-suite.
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The PR Opportunity Everyone is Missing with USAA
On Scope May 1, 2025USAA’s Francesco Lagutaine and Lindsey O’Neill discussed the secrets to their PR and marketing success, while also covering the origins of the industry’s PR disconnect, how middle managers and associates can affect upward change, and providing an inside look at the brand’s annual Army Navy Game activation.
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How Brands Are Failing Purpose with Anne Bahr Thompson
On Scope April 24, 2025Purpose pioneer and author Anne Bahr Thompson joined the show to discuss how brands are currently failing purpose, outlining where they’re going wrong, how they can get back on track, and some examples of brands that are currently excelling in the space.
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How UPROXX is Revolutionizing Branded Content Through Musical Partnerships with Rich Antoniello
On Scope April 17, 2025Rich Antoniello joined the show to discuss how UPROXX Studios is poised to upend branded content via the power of music, covering missteps brands make when working with musicians, the future of IP, and an activation between ODESZA and Qualcomm that left attendees crying tears of joy.
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Is Your Marketing Organization a Mess with Maarten Albarda
On Scope April 10, 2025Consultant and MediaPost columnist Maarten Albarda joined the show to discuss his approach for diagnosing the causes that turn marketing organization into a mess, providing solutions for making marketing more efficient and tips for how to measure the effectiveness of these efforts.
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Why Insurance Marketing is Great at Comedy with Liberty Mutual’s Jenna Lebel and Danny Gonzalez
On Scope April 3, 2025Liberty Mutual CMO Jenna Lebel and host Mike Berberich discussed where most brands go wrong when it comes to humorous creative, what the process of character development and world building looks like at Liberty Mutual, and how the brand has used pop culture to amplify its more traditional advertising efforts.
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When Mainstream Meets Main St. — The Evolution of Small Business Advertising with Corey Elliott
On Scope March 13, 2025Corey Elliott, EVP of local market intelligence at Borrell Associates Inc., joined host Mike Berberich for a lively discussion on all things small business, including the consequences of over-indexing on social media and how artificial intelligence fits into small- and medium-sized business building.
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What the Hell Is a Data Clean Room with Devon DeBlasio
On Scope March 6, 2025Infosum’s Devon DeBlasio joined host Mike Berberich to cover everything marketers need to know about data clean rooms, including why they’re critical to modern marketing success, what partner collaboration might look like, and case studies from brands who have used them with great results.
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The Death of the Demographic: Why 18 to 49 Ain't It Anymore with Michael Clinton
On Scope February 27, 2025Author Michael Clinton joined host Mike Berberich to discuss the staggering buying power of the 50-plus demographic, outlining how brands are leaving millions in revenue on the table by ignoring this segment and providing tips for how to reverse the trend.
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The Consequences of Never-Ending Growth with Rupen Desai
On Scope February 20, 2025Una Terra Venture’s Rupen Desai joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet, including strategies for convincing executives to move away from short-term thinking and wean themselves off the addiction to business growth at any cost.
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The Performance Marketing Fallacy with Maggie Gross
On Scope February 13, 2025Deloitte Digital’s Maggie Gross joined the show to discuss the origins of how branding and performance marketing have become siloed, how senior marketers can better sell branding to the C-suite, and tips for how to more accurately measure branding efforts.
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Why Your Brand Sucks at Personalization with David Edelman
On Scope February 6, 2025David Edelman, author and former CMO at Aetna, discussed why the uptake has been so slow for brands investing in personalization efforts, what’s needed to build a best-in-class personalization system, and the five promises brands can make to consumers through personalization.
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