Webinar Rewinds | ANA Marketing Knowledge Center

Why Brand Strategy Is the Key to Customer Experience in the Age of AI

Webinar Rewinds November 7, 2025

In this webinar, Lippincott discussed why most brands struggle to align their promises with experiences, and the strategies for transforming CX moments into authentic, branded ones.

view

How to Leverage Creative Science to Drive Brand Performance with Uber

Webinar Rewinds November 4, 2025

Creative is no longer just about aesthetics — it’s a performance driver. This webinar explored "Creative Science," Kargo’s trademarked approach that fuses premium creative with data to deliver measurable, full-funnel impact.

view

TV Measurement Hits Prime Time: Smarter Data, Bigger Impact

Webinar Rewinds November 4, 2025

In this webinar, discover how cutting-edge innovations in TV measurement are transforming how brands connect media to business outcomes. In this session, you’ll explore.

view

You Won’t Beleaf It! Legal Risks with Environmental Claims in a Global Context

Webinar Rewinds November 4, 2025

This webinar focused on the current state of environmental claims regulation in the U.S., the EU, and the UK and summarized some of the hotter legal issues in each jurisdiction that brands and marketers should be aware of as they aim to tout the environmental benefits of their products.

view

Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement

Webinar Rewinds November 3, 2025

In this webinar, Adobe and EY explored how marketing organizations can overcome today’s toughest measurement challenges and boost ROI. Learn how to break down silos, integrate data across channels, and set clear KPIs — while building the people, process, and technology foundations needed to scale measurement across products, regions, and business units.

view

Skittles Pop’d: The Sweet Spot Between Viral Culture and Brand Consistency

Webinar Rewinds October 22, 2025

In this webinar, Ashley Gill, VP of Brand and Content at Mars Wrigley, discussed how Skittles harnessed viral behaviors, playful legal humor, and emotional contradictions to spark curiosity, drive social engagement, and fuel trial among a notoriously hard-to-crack audience.

view

Leveraging Cultural Insights for Advertising: Metrolinx’s Campaign to Reach Canada's Newcomers

Webinar Rewinds October 21, 2025

In this webinar, learn how Metrolinx leveraged insights in diverse communities to craft a powerful advertising strategy that drove awareness and engagement, positioning GO Transit not just as a service, but as a companion to newcomers navigating their new life in Canada.

view

Interview with Lush: Accelerating Business Growth Through Inclusive Marketing and Strategic Insights

Webinar Rewinds October 5, 2025

Lush Handmade Cosmetics continues to drive business growth by embedding inclusivity into every facet of its marketing strategy. In this webinar, learn how the brand leverages inclusive marketing to unlock deeper consumer connections, enhance brand equity, and deliver measurable business outcomes.

view

Storytelling at Scale: How to Deliver Emotion, Engagement, and Measurable Brand Impact with USPS

Webinar Rewinds October 1, 2025

For over 112 years, USPS has brought joy to families nationwide through Operation Santa. In this webinar, learn how to identify and activate powerful, engaging, and audience-centered stories and gain insight on how to measure the success of branding and content marketing efforts beyond impressions.

view

AI, Retail Media, and the New CPG Growth Playbook: How Marketers Win in 2026

Webinar Rewinds September 30, 2025

CPG leaders are facing unprecedented challenges, from economic pressures to evolving shopper expectations. This webinar provided actionable intelligence to help brands reset their growth strategies, optimize media investments, and win in a complex, AI-powered retail landscape.

view

From Data to Decision: Winning Holiday Retail Media Strategies

Webinar Rewinds September 30, 2025

In this webinar, learn how how brands, agencies, and retailers can boost holiday results by activating first-party data for precision targeting, expanding reach via CTV and DOOH, and using contextual strategies to engage shoppers at peak purchase moments.

view

Powering the Future of Women’s Sports Marketing

Webinar Rewinds September 30, 2025

The $1.3B+ women’s sports industry segment is growing fast and so is the need for bold, inclusive, and collaborative marketing strategies. This webinar explored what’s next for women’s sports and how to drive measurable impact.

view

Marketing Touchdown: How the NFL Grew Latino Fandom Through Inclusive Storytelling

Webinar Rewinds September 29, 2025

In this webinar, get an in-depth look at Por La Cultura, award-winner campaign from the NFL in partnership with Chemistry Cultura. This campaign was designed to grow the NFL’s Latino fanbase by authentically highlighting the cultural impact of the Hispanic community both on and off the field.

view

Stop Guessing, Start Converting: How Trigger Marketing Drives Smarter B2B Growth

Webinar Rewinds September 25, 2025

In this webinar, learn how trigger-based marketing flips the script on traditional demand generation. By tapping into real business signals — like new company formations, legal filings, and credit needs — brands can shift from demand generation to demand identification by engaging decision-makers the moment they’re ready to act, not weeks or months too late.

view

The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation

Webinar Rewinds September 25, 2025

In this webinar, discover how one brand transformed their data infrastructure to successfully implement Marketing Mix Modeling (MMM). Explore the practical steps they took to clean, organize, and maximize their data, providing a clear roadmap for your own measurement journey.

view

Ethics by Design: Building Trust into AI-Driven Marketing

Webinar Rewinds September 16, 2025

Innovation in AI is transforming marketing — but with great power comes great responsibility. This webinar empowers marketers with insights and best practices for using AI ethically, creatively, and confidently.

view

Improving Marketing Ops at Scale with athenahealth + monday.com

Webinar Rewinds September 16, 2025

athenahealth’s marketing team was facing serious challenges — fragmented tools, siloed processes, and limited visibility across teams. In this webinar, learn how athenahealth transformed its marketing operations using monday.com, while also guiding teams through the cultural shift required to make it stick.

view

What Makes a GEM Award Winning Campaign?: Arc Worldwide and Unilever's Keys to Success

Webinar Rewinds September 14, 2025

In this webinar, Unilever's agency Arc Worldwide discussed the award-winning "Untold Beauty" campaign. They shared a case study of this 2025 ANA Reggie GEM® Award-winning work providing strategies and best practices to drive growth.

view

Keeping Up with Made in the USA

Webinar Rewinds September 11, 2025

The power and appeal of marketers claiming U.S. origins are greater than ever. This webinar tracked the latest litigation and enforcement developments and best practices for making claims of “Made in the USA”.

view

High Stakes, High Impact: LinkedIn’s Bold Leap Toward Full Funnel Growth with Commercial Analytics

Webinar Rewinds September 9, 2025

In this webinar, take an inside look at how LinkedIn’s measurement team drove a bold, high stakes shift in the marketing strategy for LinkedIn Sales Solutions. Learn how the team overcame internal skepticism, aligned teams with differing goals, and validated commercial analytics to pave a new path forward.

view