Case Studies
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How the MLB Connected with Latino Fans
Multicultural and Inclusive Marketing Awards November 11, 2025Major League Baseball’s "El Béisbol Es Otra Cosa" campaign redefined how the league connects with U.S. Latine audiences by positioning baseball as a vibrant cultural experience rather than just a sport. Through bilingual storytelling, Spanglish humor, and immersive activations, the campaign celebrated Latine rituals, players, and fandom with authenticity and emotional depth.
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Celebrating James Baldwin’s 100th Birthday
Multicultural and Inclusive Marketing Awards November 10, 2025The primary objective of the Baldwin 100 campaign was to transform the centennial of James Baldwin’s birth into a dynamic, year-long cultural moment that honored his legacy while expanding his reach. The campaign aimed to introduce Baldwin’s work to a new generation of readers — particularly younger, more diverse audiences — through emerging platforms such as TikTok, Instagram, podcasts, and digital kiosks.
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How Kraft Leveraged This Influencer to Appeal to Gen Z Hispanics
Multicultural and Inclusive Marketing Awards November 10, 2025Dorm-Buela was a culturally resonant campaign by Kraft Mac & Cheese aimed at reconnecting with Latine Gen Z students through creator-led, mobile-first storytelling. By partnering with TikTok creator Ana Regalado and placing her in a branded dorm at Florida International University, the campaign delivered emotionally authentic content that blended humor, food, and cultural connection.
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How Coca-Cola Partnered with the ESSENCE Festival to Reach African Americans
Multicultural and Inclusive Marketing Awards November 7, 2025The beverage company made the event an occasion to celebrate Black culture, joy, and community, measuring the activation’s impact through careful listening to the audience.
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Toyota’s EV Sales Boom with Outreach to the Asian Community
Multicultural and Inclusive Marketing Awards November 7, 2025The automotive brand leveraged the tropes of foreign cinema to appeal to Chinese, Vietnamese, and Korean audiences.
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From Stadium Silence to National Movement: How Mastercard Turned 50,000 Placards Into 2.5 Million Acts of Love
Multicultural and Inclusive Marketing Awards November 6, 2025Mastercard transformed a powerful MLB All-Star Game tradition — 50,000 fans holding cancer placards in stadium silence — into a nationwide movement that reached 2.5 million participants. By turning a simple paper sign into a digital platform, social filter, retail sticker, and even drone display, the campaign reignited passion for cancer support at a time of purpose fatigue, raising $5 million for Stand Up To Cancer four weeks ahead of schedule.
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Reality TV Meets Horror: How Warner Bros. Turned Surveillance Fears into Box Office Success
Multicultural and Inclusive Marketing Awards November 6, 2025When Warner Bros. needed to drive Hispanic audiences to their thriller The Watchers, NBCUniversal crafted an innovative branded entertainment campaign that merged two worlds obsessed with surveillance. By featuring Ariadna Gutierrez — fresh from being watched 24/7 on Telemundo's reality hit "La Casa de los Famosos" — the campaign created a seamless narrative bridge between reality TV paranoia and cinematic horror, delivering over 10.2 million impressions and exceeding click-through benchmarks by eight times.
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It Gets Better Launches Award-Winning Tool for Queer Youth Dialogue
Multicultural and Inclusive Marketing Awards November 5, 2025It Gets Better launched “Perfectly Queer,” a gamified conversation guide designed to help multicultural LGBTQ+ youth and their families break cultural silence around identity and sexual health. By blending education, empathy, and play, the campaign created safe spaces for dialogue and connection.
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McDonald’s Partners with AAPI Icons to Drive Cultural Conversation and Chicken Sales
Multicultural and Inclusive Marketing Awards November 5, 2025McDonald’s launched a culturally resonant campaign to authentically engage Asian American consumers through its new chicken products. By partnering with beloved AAPI celebrities and tapping into food, fandom, and family insights, the campaign drove strong business results via authentic representation.
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How Laxmi Helped Asian Americans Celebrate Diwali
Multicultural and Inclusive Marketing Awards November 4, 2025Laxmi’s Diwali campaign aimed to emotionally connect with the South Asian diaspora in the United States — especially students and young professionals living away from home — by highlighting the loneliness often felt during the festive season. Through a heartfelt video and influencer storytelling, the campaign encouraged small acts of kindness and inclusion, positioning Laxmi as a comforting symbol of home.
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How P&G Celebrated Polynesian Football Athletes
Multicultural and Inclusive Marketing Awards November 4, 2025The Culture of Winning: Polynesian Football Pride campaign by Gillette aimed to celebrate the achievements of Polynesian football athletes while reinforcing the brand’s commitment to mentorship and community support.
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Pringles Celebrates Hispanic Identity with Culturally Resonant Campaign
Multicultural and Inclusive Marketing Awards November 3, 2025Pringles’ “Salva la Ñ” campaign was a culturally resonant out-of-home and digital campaign that celebrated Hispanic identity, driving strong engagement and media impact across platforms.
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Sensodyne Drives Awareness and Advocacy for Sensory-Inclusive Dental Care
Multicultural and Inclusive Marketing Awards November 3, 2025Sensodyne’s sensory-inclusive campaign raised awareness and drove industry change by spotlighting neurodivergent experiences and promoting accessible oral care through education, advocacy, and storytelling.
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How Lush Reinforced Its LGBTQ+ Leadership Through the Late Bloomer Campaign
Multicultural and Inclusive Marketing Awards October 31, 2025Lush partnered with trans advocate and content creator Dylan Mulvaney to launch The Late Bloomer, a limited-edition bath bomb to celebrate trans joy and self-discovery while driving awareness, engagement, and donations for trans-led organizations.
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This Panda Express Campaign Drove Cultural Connection and In-Store Engagement
Multicultural and Inclusive Marketing Awards October 31, 2025Panda Express launched a culturally inspired campaign called “Lunarsgiving” to make Lunar New Year more accessible and inclusive, especially for college students. The campaign reimagined traditional celebrations by introducing in-store experiences that featured symbolic foods, festive kits, and cultural décor.
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How Heinz Hijacked the Grammys and Super Bowl with Mustard x Mustard
Multicultural and Inclusive Marketing Awards October 30, 2025Heinz partnered with DJ Mustard to transform its mustard product into a cultural icon. By tapping into viral moments and fan-driven storytelling, the “Mustard x Mustard” campaign blended music, memes, and food culture to engage young, multicultural audiences.
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How Lenovo Used AI to Help Gen Z Feel Seen — Online and Offline
Multicultural and Inclusive Marketing Awards October 30, 2025Lenovo’s “Meet Your Digital Self” campaign used AI-powered holograms to help gen Z participants introduce their online identities to loved ones in real life — bridging emotional gaps and sparking cross-generational empathy.
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A&W Breaks the Veggie Mold with Masala Burger Tailored for South Asian Vegetarians
Multicultural and Inclusive Marketing Awards October 29, 2025To reach an underserved South Asian audience, A&W launched a four-week integrated campaign spotlighting its new Masala Veggie Burger, using a mix of Hinglish and English creative, humorous storytelling, and bold visuals to position itself as the go-to brand for genuine vegetarian options.
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AARP Promotes Brain Health Among Those 50 and Older
Multicultural and Inclusive Marketing Awards October 29, 2025The campaign targeted African Americans and Latinos with tactics that included tailored influencer marketing.
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How Dove Took a Stand for Hispanic Girls in Sports
Multicultural and Inclusive Marketing Awards October 28, 2025Dove strove to decrease the rate at which Hispanic girls dropped out of sports due to low body confidence.
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