Event Recaps
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Crystal Clear Communications Founder Talks Marketing and Sales Alignment
Event Recaps November 22, 2025Crystal Clear Communications founder and CCO George Stenitzer demonstrated how mapping the buyer’s journey, hammering out strategy, and providing sales enablement can lift win rates, enable quota attainment, and drive commercial growth.
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Beyond ROAS: Unlocking Long-Term Value with Automated Ad Optimization
Event Recaps November 21, 2025In this session, Shirofune and Direct Agents shared how a profit-first, automation-powered approach can turn performance media from a margin drain into a compounding growth engine.
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APR Answers Top Questions on Using AI in the Creative Production Process
Event Recaps November 20, 2025During a November 11, 2025 Production Management Committee meeting, APR discussed the top questions clients have regarding AI integration in the creative production process.
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GM’s Evolution from Buyer of Marketing to Maker of Marketing
Event Recaps November 20, 2025During a session held at a November 13, 2025 meeting of the ANA’s Marketing Operations and Transformation Forum, attendees heard how General Motors undertook the process of in-housing many of its marketing capabilities and the strategic priorities that have guided it in this process from Chief of Staff Lisa Halfman.
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Harnessing Constraints to Prioritize for Impact
Event Recaps November 20, 2025At the ANA Mastering Portrayal & Performance: Frameworks for Accelerating Growth meeting, Kate Roberts, senior director of strategic accounts and managed solutions at Cella, guided marketers through the process of focusing on activities that directly contribute to business impact using proven channels and partnering cross-functionally with teams for sharp-focus execution.
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How AI Is Impacting Agency Operations, Compensation, and More
Event Recaps November 20, 2025With AI's promise of greater efficiencies and cost savings, clients expect to see a reduction in agency fees as a result of more AI adoption. In this session, hear how agencies can implement AI, how it affects their operations, and the ways it will change client-agency relationships moving forward.
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Vox Media’s Alex Heath Discusses the Disruption in Media and Advertising by AI
Event Recaps November 20, 2025Alex Heath, co-host of Vox Media’s ACCESS podcast and author of the Sources Substack shared insights on how AI is disrupting media and advertising.
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Eight Tips for Email Marketers from the Co-Chairs of the ANA’s Email Excellence Center
Event Recaps November 19, 2025During an “Ask Me Anything” session held at a November 5, 2025 meeting of the ANA’s EEC Committee, attendees received pointers on their craft from Jose Cebrian, senior partner, CRM and loyalty at Merkle; Kelly Haggard, VP, channel optimization and innovation at Synchrony; and Scott Cohen, CEO at InboxArmy.
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Connecting Women Creators: TikTok and Innovate Marketing Group’s Women Who Will Series
Event Recaps November 18, 2025TikTok and Innovate Marketing Group’s “Women Who Will” multi-city series reimagined Women’s History Month by uniting local women creators through intimate IRL experiences, driving deep community connection, organic content, and record-breaking campaign engagement.
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In the Spotlight: Best in Show Winner of the 2025 ANA Multicultural & Inclusive Marketing Excellence Awards
Event Recaps November 17, 2025This session highlighted how disability-centered design powered a campaign from the Tennessee Department of Tourist Development and VML, the impact it created, and how reimagining accessibility can unlock deeper cultural connection and storytelling in tourism and beyond.
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NBCUniversal’s Plan to Engage Hispanic Fans for the 2026 World Cup
Event Recaps November 17, 2025A panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.
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From Signals to Sales: Leveraging Trigger Marketing to Deliver Omni-Channel Marketing Experiences
Event Recaps November 16, 2025This session explored the power of real-time intent signals to drive more meaningful and impactful B2B marketing programs, as well as techniques to integrate campaigns that seamlessly combine digital and physical media to meet buyers wherever they are at their critical moment.
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How AARP Turned Data Insights into Stellar Age-Inclusive Marketing
Event Recaps November 16, 2025Representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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How Albertsons Built Social Presence for Its Private Label Brands
Event Recaps November 16, 2025Albertsons partnered with Linqia to transform its private label brands into social-first identities, leveraging creators, community management, and celebrity partnerships to build engagement and emotional connections.
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IP Address Linkage Accuracy Study: Preliminary Results
Event Recaps November 16, 2025IP address is a common identifier currently used across the Marketing Technology Ecosystem for ad targeting and measurement. In this session, the President of Truthset walked through the preliminary results of a study to quantify the accuracy of linking this commonly used identifier to consumer households.
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Quality in Omnichannel Marketing: Delivering the Right Message to the Right Person at the Right Cost
Event Recaps November 16, 2025A key measure of marketing quality is our ability to maximize our success with our best customers. This session explored the importance of quality targeting, quality messaging, and quality measurement.
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Quality Marketing Analytics
Event Recaps November 16, 2025In this session, Andy Hasselwander from Marketbridge explored how marketing analytics can reclaim its human essence while driving precision and performance. He introduced five principles for quality in marketing analytics: truth-seeking, humanization, transparency, ownership, and probabilistic communication.
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Is Heinz Verified Becoming the New Michelin Star (With Help from Local Creators)?
Event Recaps November 15, 2025During a session at a November 11 meeting of the ANA’s Commerce Marketing and Media Committee, audience members learned how Heinz partners with local food influencers to assist independent restaurants and reinforce its association with quality.
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Springboard.ai Offers Marketers Insights and Tips for Using LLMs
Event Recaps November 15, 2025Springboard.ai discussed the lack of creativity that large language models (LLMs) provide and shared the best approaches for marketers using LLMs during an October 2025 Marketing Futures Committee meeting.
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Unlocking Privacy Innovation: PETs Solutions and Recommendations for the Digital Ecosystem
Event Recaps November 15, 2025This session explored the transformative potential of Privacy-Enhancing Technologies (PETs), including insights into the latest PETs solutions and their practical applications.
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