Knowledge Partners
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Use OOH to Reach National and Local Consumers Where Digital Can’t
Knowledge Partners August 6, 2025As summer travel surges — with over 70 million Americans expected to hit the road — traditional media like TV and digital struggle to reach audiences who are increasingly outdoors and mobile, leaving OOH advertising uniquely positioned to fill the gap.
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The Summer Secret to Holiday Advertising Success
Knowledge Partners July 30, 2025System1 shares insights regarding the highest-performing Christmas and holiday ads in the U.S. and U.K. from the past five years.
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Q3 2025 Location-Based Targeting Guide: Outsmart Your Competition
Knowledge Partners July 22, 2025Foursquare shares insights from its Q3 Location-Based Targeting Guide, covering dozens of of customizable targeting strategies for major Q3 moments — from Fourth of July celebrations to back-to-school shopping — helping marketers reach high-intent customers and maximize campaign performance.
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AI Won’t Take Your Job…But the Marketer Using It Smarter Might!
Knowledge Partners July 16, 2025monday.com shared examples — from ServiceNow, Labcorp, and Johnson Controls — illustrating how marketers can stay ahead by using AI to deepen customer understanding, align sales and marketing, scale creative efficiently, and prove ROI through smart experimentation.
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Brand + Demand: Seven Strategies Modern Marketers Are Using to Drive Growth
Knowledge Partners July 16, 2025monday.com shared examples — from ServiceNow, Labcorp, and Johnson Controls — illustrating how marketers can stay ahead by using AI to deepen customer understanding, align sales and marketing, scale creative efficiently, and prove ROI through smart experimentation.
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The AI Advantage: How Marketers Are Boosting Efficiency and Impact
Knowledge Partners July 10, 2025Marketing leaders can leverage AI as a strategic necessity to automate routine tasks, enhance decision-making, and drive competitive advantage through improved efficiency, standardization, and data-driven insights across enterprise organizations.
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AI: Its Applications and Level of Autonomy by Tool
Money Slides July 8, 2025Marley Nonami surveys the landscape of AI tools and assesses the tasks each type is best suited for as well as the level of autonomy it is capable of.
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The Popularity of Different AI Use Cases, by the Numbers
Money Slides July 7, 2025Northwestern University shares survey data that reveals the relative frequency with which marketers turn to AI for assistance with different tasks.
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How Your Brand’s “Value Ratio” Can Reveal Four Strategies for Growth
Knowledge Partners July 5, 2025Lippincott explores how brands can thrive in economic uncertainty by managing perceived value — balancing brand meaning and cost perception — to drive loyalty, pricing power, and sustained growth.
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In-House Agencies’ Current Use of AI Tools
Money Slides July 4, 2025The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.
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In-House Agencies' Top KPIs
Money Slides July 3, 2025The ANA shares survey data that illuminates the KPIs that in-house agencies are most commonly held accountable for.
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In-House Agencies and External Agency Partners
Money Slides July 2, 2025The ANA shares survey data that quantifies the proportion of in-house agencies that work with external agency partners.
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In-House Agency Adoption, by the Numbers
Money Slides July 1, 2025The ANA shares data that tracks the growing prevalence of in-house agencies since 2008.
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How to Crack the AI Branding Code
Knowledge Partners June 27, 2025Discover key branding principles that can guide some of the big decisions marketing teams will face when it comes to implementing AI into the brand.
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The $15 Trillion Advantage: Unlocking Tomorrow’s Market Leaders
Knowledge Partners June 23, 2025While others chase cool, the smartest brands chase capital, and women 50+ have $15 trillion in spending power. They're loaded, loyal, and done being overlooked. In this report, learn about five power plays to capture revenue and loyalty now.
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The State of B2B Pipeline Growth Report
Knowledge Partners June 23, 2025Demand Metric and Pipeline360 surveyed 400+ B2B marketers across the US and UK, and the message is clear: alignment between sales and marketing is the strongest predictor of pipeline success. Optimizing channels, leveraging AI, and getting lead quality right are mission-critical in a resource-constrained environment.
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The State of Content Collaboration Report
Knowledge Partners June 23, 2025Demand Metric and Smartsheet recently surveyed 200+ marketing and creative professionals to understand what drives high-performing content teams. The research clearly shows that satisfied teams are nearly twice as likely to have a structured intake process, a single source of truth, and a formal performance feedback loop.
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The State of Martech Implementation
Knowledge Partners June 23, 2025Demand Metric and GNW Consulting surveyed 200+ marketing leaders to uncover why nearly one in three martech implementations fail. Strategic consulting, change management, and leadership involvement are the keys to unlocking long-term success.
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The State of Visual Content Marketing Report
Knowledge Partners June 23, 2025Demand Metric and Rocketium recently surveyed 200+ global marketing and creative leaders, and they all agree: creative inefficiencies are costing time, money, and morale. To win in the content economy, marketers must streamline workflows and unlock the full potential of AI and CreativeOps.
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Dell Develops Its Own Customer Data Platform
Knowledge Partners June 18, 2025Faced with the deprecation of Salesforce Audience Studio, Dell established its own CDP, as well as an anonymous server-side universal ID.
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