Research Studies
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ANA Collection of Summary Reports on Artificial Intelligence
Research Reports April 10, 2024The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.
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2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
Research Reports March 27, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.
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A Diversity Report for the Advertising/Marketing Industry (2023)
Research Reports February 15, 2024This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
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ANA Diversity Report: Compendium of Historical Member Case Studies
Research Reports February 6, 2024Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.
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ANA Programmatic Benchmark Survey
Research Reports January 4, 2024To provide quantitative insight on key topics covered in an ANA report on programmatic media supply chain transparency, a survey was sent to ANA client-side members who have responsibilities for media management. This report details those findings.
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Generative AI in Creative and Content Generation
Research Reports December 8, 2023Generative AI is revolutionizing brand marketing by enhancing creativity and streamlining campaign development. This report discusses both the opportunities and some of the early concerns.
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ANA Programmatic Media Supply Chain Transparency Study: Complete Report
Research Reports December 5, 2023The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency.
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Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
Research Reports November 14, 2023The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
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Influencer Pay Equity Guide
Research Reports November 13, 2023Industry leaders created this guide to address transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. It offers a roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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ANA AI Glossary
Research Reports October 19, 2023ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.
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Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Research Reports September 8, 2023The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.
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Guidelines for Getting Started When Investing with Diverse Media Companies
Research Reports September 6, 2023The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.
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ANA/4A’s Cost of the Pitch
Research Reports July 18, 2023Agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Research from the ANA and 4As identified a significant cost to the client when they run a review as well, as it is a time-consuming and resource-intensive process.
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SeeHer Research and Member Report — May 2023
Research Reports May 19, 2023SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.
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The Continued Rise of the In-House Agency: 2023 Edition
Research Reports May 2, 2023Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.
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The Marketing Community’s Support of Diverse Suppliers
Research Reports April 4, 2023This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. One finding is that there has been a notable uptick in investment from the marketing/advertising community toward diverse suppliers.
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CDP Playbook: How to Succeed with Customer Data Platforms
Research Reports March 13, 2023This ANA playbook, created in partnership with CDP Institute founder David M. Raab, defines what a CDP is, what it can do for marketers, where it can fit in an organization’s tech stack, and the steps necessary to consider which solution may best suit your brand’s needs.
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Retail Media Networks: A Comprehensive Research Report
Research Reports January 30, 2023Explore the significance of retail media networks in the advertising industry. Understand how these networks offer targeted advertising opportunities and learn from industry insights and recommendations.
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Industry Perspectives on the Transition to a Multi-currency TV Market
Research Reports January 12, 2023Deloitte, CIMM, The 4A’s, and the ANA joined forces to provide insights and perspectives on the transition to a “multi-currency” TV market.
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ANA/4A’s Agency Search Simplification Report
Research Reports September 29, 2022The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.
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