Marketing News

JCPenney on Tuesday announced that it is partnering with the nonprofit Look Good Feel Better to provide free beauty workshops for people battling or in recovery from cancer. Debuting later this year in JCPenney stores across the U.S., the classes include skincare treatment, makeup application, and nail care.

Gap Inc. has rolled out a new creator affiliate and advocacy platform, offering creators access to new releases, product seeding, and exclusive promos. Creators will also be able to distribute their content across the paid, social media, and brand-owned channels.

Online payments company PayPal on Tuesday introduced PayPal Ads Manager, enabling small businesses that use the online payments service to create their own retail media network. With the launch of PayPal Ads Manager, the market for retail media extends to small businesses, which make up 99.9 percent of the U.S. economy.

Domino's on Wednesday announced the launch of its first brand refresh in 13 years, blending traditional brand visuals with modern design to reach a new generation of pizza fans. The update includes brighter packaging and colors, a bolder font, and a new jingle by Shaboozey.

U.S. online sales are expected to hit $253.4 billion this holiday season, representing a 5.3 percent growth year-over-year, according to Adobe's online shopping forecast for the 2025 holiday season released on Monday. The report contrasts with a decline in consumer confidence, which fell by 3.6 points in September.

American Express on Monday announced the launch of Amex Ads, a digital ad platform created to help brands reach Amex card members with more personalized messaging. The program uses first-party data to feed ads to consumers during the moments when they are most likely to shop.

Skincare brand CeraVe and the NBA on Monday announced a multiyear partnership, making CeraVe the basketball league's Official Skincare and Haircare Partner. CeraVe, which offers a full line of skincare and dermatological products, will engage NBA fans through custom content and on-site activations at league events.

Mastercard on Wednesday announced the launch of Mastercard Commerce Media, a digital media network that leverages Mastercard's permissioned data and technology to provide more personalized offerings for advertisers. The launch marks Mastercard's foray into retail media, one of the fastest growing advertising vehicles.

GODIVA on Tuesday launched its brand campaign, "Lady Godiva Returns: A Modern Masterpiece is Born," to plug the chocolatier's "Masterpiece" collection. The campaign features actress and singer Leighton Meester as a spy dropping GODIVA chocolates in the museum where the portrait of Lady Godiva hangs.

NBCUniversal and DraftKings are teaming up for a new ad deal. Under the agreement, DraftKings will be featured across NBCUniversal's extensive portfolio of sports properties, spanning the NFL, NBA, and WNBA, among other major sports leagues. The deal also includes NBCUniversal's major events, including Super Bowl LX.

Horizon Media Holdings and Havas on Monday announced the launch of Horizon Global, a global agency network that will operate in more than 100 countries. While the new network combines both media companies' artificial intelligence programs, each firm will maintain its independence when it comes to landing new clients.

Grocery store chain ALDI on Wednesday announced that it would undergo a major brand refresh, including adding its name to every product, launching its first-ever namesake brand, and renaming products after shopper-given nicknames.

AB InBev and Netflix on Monday announced a global multiyear partnership that will connect the brewing company's portfolio of beer brands with the streamer's titles and live events. The collaboration is intended to weave the companies' shared love of sports, food, and entertainment through cross-promotional efforts.

PepsiCo and Unilever are banding together to launch Supporting Trusted Engagement and Partnership up for Agriculture (STEP up for Ag), which is designed to strengthen the sustainability efforts of farmer-facing support organizations across North America.

Modelo is celebrating its 100th anniversary with a valentine to the Hispanic community, which has played a key role in the beer brand's success since launching in Tacuba, Mexico, in 1925. "Thank You for 100 Years of Modelo" features several activations across markets in which Modelo has cultural roots and large fan bases.

YouTube is firing up its production values for creators who use the video site. At its Made On YouTube event on Tuesday, the company rolled out a suite of tools designed for creators to earn more with brand deals and YouTube Shopping, which lets creators earn money by featuring and tagging products in their content.

A whopping 95 percent of consumers have a positive or neutral view of in-store ads and just 4 percent find them detracting, according to a recent survey focusing on retail media and digital out-of-home.

Apparel brand Journeys kicked off a new brand campaign, "Life on Loud," which celebrates creative expression and individuality. The campaign taps into nostalgia from the 1990s, featuring a cover of the 1998 tune "You Get What You Give" by New Radicals, performed by singer Gus Dapperton.

JCPenney on Thursday rolled out the latest season of its "Really Big Deals" program featuring limited-time offerings weekly through the end of the year. The new iteration includes several stand-up comedians riffing on each week's featured product from an actual JCPenney store-turned-comedy club.

WeightWatchers this week announced the launch of its WeightWatchers for Menopause program, designed to help women going through every stage of menopause, from perimenopause to postmenopause. Queen Latifah will serve as the program's first spokesperson.