Webinar Rewinds
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How Sonos Uses AI to Transform Email Creative, Speed Production, and Cut Costs
Webinar Rewinds August 28, 2025In this webinar, dive into the real-world case study of how Sonos accelerated campaign production, cut creative costs, and empowered marketers — without design or coding experience — to build fully branded, production-ready emails in minutes.
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The New SAG-AFTRA Commercials Contract
Webinar Rewinds August 27, 2025In April 2025, the Joint Policy Committee (JPC) and SAG-AFTRA reached an agreement on successor contracts to the Commercial Agreements. Stacy Marcus and Michael Isselin from the JPC broke down the changes to the new agreement that marketers must understand before working with SAG-AFTRA talent.
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AI-Powered Search: New Frontiers in Marketing with Google
Webinar Rewinds August 25, 2025In this webinar, Google revealed the future of search and how AI is transforming the way people discover and engage with content.
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Protecting Measurement Quality in a Post-AI World: MRC
Webinar Rewinds August 25, 2025In this webinar, measurement experts from the Media Rating Council discussed ground truth controls and areas of reliable and verified measurement processes spanning basic measurement metrics as well as some of the important processes within these measurements.
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Unlock the Next Chapter in Programmatic Transparency
Webinar Rewinds August 24, 2025The Q2 2025 ANA Programmatic Transparency Benchmark Report is reshaping how marketers think about efficiency, quality, and control in the programmatic supply chain. This webinar goes beyond the headlines to decode the latest benchmark data and reveal how leading brands are closing the $21.6 billion efficiency gap.
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Is That Check Still in the Mail? A New Postmaster General and USPS Changes
Webinar Rewinds August 19, 2025This webinar provided a brief overview of the leadership changes and challenges at the United States Postal Service, an agency vital to nonprofit organizations success in direct marketing and fundraising.
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The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer
Webinar Rewinds August 8, 2025In this webinar, the ANA's Jeni Neiswonger and John Follett from Demand Metric unveiled the key findings from the 2025 ANA Impact Pulse — formerly the Response Rate Report — the industry’s trusted source for directional media performance insights across email, social, paid search, display, and direct mail.
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Best Practices for the Dominant Sales Driver: Creative!
Webinar Rewinds August 7, 2025While marketers perceive targeting is the number one sales driver, marketing effectiveness evidence reveals creative crushes media in sales effect. In this webinar, learn about new global findings that explore why ad creative quality should be your number one priority.
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Beyond the Channel: Building Content for Scale, Speed, and Smarter Marketing
Webinar Rewinds August 7, 2025Most brands say content is critical. But few treat it like the strategic business asset it really is. This session explored how Hilton is evolving from channel-first content delivery to a modular, model-driven approach designed for scale, reuse, and personalization.
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Missing the Modern Male in Ads? Unlock New Insights to Transform Your Brand’s Messaging
Webinar Rewinds August 7, 2025Modernizing male portrayals and evolving male-female interactions in ads boosts creative effectiveness and drives business results. This webinar unlocked findings of a landmark study and provided an evolving blueprint so that brands can implement this new approach within advertising.
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From Data to Dollars: How Gen Leveled Up Their TV Ad Strategy
Webinar Rewinds July 29, 2025From uncovering the true impact of linear and streaming to merging online and offline performance, this webinar showed how Gen built a smarter, ROI-driven strategy.
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Update on State and Federal Junk Fee Laws
Webinar Rewinds July 29, 2025There are a host of new requirements regulating fees in consumer transactions. In this webinar, lawyers from BakerHostetler covered what you need to know about new laws restricting added fees, discussed best options for compliance, and highlighted the potential risk from class action plaintiffs and regulators.
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Creating a Culture of Continual Adaptation: Keeping up with AI Evolution
Webinar Rewinds July 25, 2025Following his highly-rated presentation at the recent ANA AI and Technology for Marketers Conference, Technology and AI for Marketers Luminary Shelly Palmer of The Palmer Group dove deep into how organizations can "Create a Culture of Continual Adaptation."
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Ethical Marketing FUNdamentals: Turning Marketing Blunders into Brilliance with the ANA Ethics Code
Webinar Rewinds July 15, 2025In this webinar, presenters explored recent marketing blunders and showcased solutions and best practices while bringing to life real-world case examples and touching upon each section of the ANA Ethics Code of Marketing Best Practices.
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Maximizing the Value of Your Data with AI Agents
Webinar Rewinds July 14, 2025In this webinar, Aqxle AI CEO and co-founder Bharad Ramesh demonstrated the process of conducting real primary research for a global CPG brand, showing how teams can unlock higher-quality insights, improve data integrity, and scale success across markets.
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How AI Agents Will Change Your Marketing Efforts
Webinar Rewinds June 27, 2025Discover how AI is reshaping the future of marketing in The Marketer’s Guide to AI — a webinar designed to equip you with actionable strategies for leveraging marketing AI agents to streamline operations, boost personalization, and drive performance.
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Real Talk with the Regulators (Self and State): Key Issues, Compliance, and Risks for Advertisers
Webinar Rewinds June 26, 2025This webinar features a power-packed conversation with top regulators who are shaping the future of advertising law and regulation. They broke down the latest enforcement trends, unpacked emerging legal risks, and offered practical strategies to help your teams stay aligned, agile, and ahead of the curve.
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How Top Marketing Teams Evaluate Creative Ideas for Maximum Impact
Webinar Rewinds June 24, 2025In this webinar, the co-founders of BetterBriefs, global thought leaders on brief writing, and the creative director and VP of The Wall Street Journal explored how to get to more impactful creative ideas through better assessment practices.
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Why Influencer Marketing Is No Longer a Measurement Blind Spot
Webinar Rewinds June 24, 2025In this webinar, unlock tips and tricks on how to effectively measure influencer marketing’s impacts at the right stage of the funnel, as well as learn how mature brands are thinking about influencer marketing’s role in the marketing mix.
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Brewing Buzz: How International Delight Used Influencers to Launch Cold Foam in a Crowded Market
Webinar Rewinds June 10, 2025When International Delight launched their Cold Foam Creamers, they tapped into the power of influencers. In this webinar, learn how influencers played a key role in launching the product and sustaining excitement and how it was brought to a real-life experience at Coachella.
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