Case Studies
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Toyota Celebrates Black Men's Unstoppable Drive with Cinematic Brand Campaign
Multicultural and Inclusive Marketing Awards October 28, 2025Toyota and Burrell Communications Group created "You Can't Stop My Drive," a cinematic brand campaign celebrating Black men's resilience, ambition, and transformative power of mobility.
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Intertrend Transforms Lunar New Year with Building-Sized Snake Game Experience
Multicultural and Inclusive Marketing Awards October 27, 2025Intertrend Communications reimagined Lunar New Year celebrations by creating a modern, interactive building-sized Snake Game installation that transformed its headquarters into a nostalgic gaming experience.
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Visit Philadelphia Sets Guinness World Record with Drag Queen Story Time Celebrating Freedom and Inclusion
Multicultural and Inclusive Marketing Awards October 27, 2025Visit Philadelphia sponsored a Guinness World Records title attempt for the largest attendance at a Drag Queen Story Time, drawing 263 attendees to the National Constitution Center steps from Independence Hall.
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Teleflora and Make-A-Wish Unite for Holiday Campaign That Drives Sales and Social Impact
In-House Excellence Awards October 8, 2025Teleflora’s holiday campaign with Make-A-Wish drove strong sales and met its donation goal, proving that socially responsible marketing can deliver meaningful impact.
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Canva’s Enterprise Campaign Delivers Results with Strategic Out-of-Home Placements
In-House Excellence Awards October 7, 2025Canva’s out-of-home campaign reached enterprise decision-makers with targeted messaging, boosting awareness and helping exceed pipeline goals.
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Truth Launches Social-First Campaign to Support Young Adults Quitting Nicotine
In-House Excellence Awards October 7, 2025Truth’s socially responsible campaign helped nearly 16,000 young adults begin their journey to quit nicotine through message-driven creative and efficient outreach.
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Quilted Northern Parodies a Classic Starship Tune to Boost Brand Awareness
In-House Excellence Awards October 6, 2025The toilet paper brand spoofed “We Built This City,” which, in its hands, became “We Quilt This City.”
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WestJet Highlights AI’s Shortcomings as a Reminder of Real Travel’s Importance
In-House Excellence Awards October 6, 2025WestJet’s in-house agency Propel created a satirical ad for AI-generated vacation memories, which would supposedly obviate the need for real travel. However, the garish distortions exhibited by these “memories” humorously highlighted how valuable IRL travel remained.
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Experian Visualizes Hidden Subscriptions as Sneaky Figures in “Hidden” Spot
In-House Excellence Awards October 3, 2025Experian visualized hidden subscriptions as characters in a TV spot, driving awareness and downloads for its cancelation tool through bold creative and memorable storytelling.
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Mike’s Hard Lemonade Uses Branded Merch to Spark Social Conversation
In-House Excellence Awards October 3, 2025Mike’s Hard Lemonade launched a social campaign rewarding fans with custom merch and giveaways, boosting engagement and awareness through humor, storytelling, and community participation.
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Más: Building Brighter Futures with the Latino Community
In-House Excellence Awards October 2, 2025Fidelity empowered Latino communities through “Más” — a bilingual campaign blending storytelling, education, and cultural relevance to drive financial engagement and investment.
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Miller Lite’s Tryout Campaign Scored Big in Ohio
In-House Excellence Awards October 2, 2025Miller Lite launched an experiential campaign that invited Ohio fans to compete in pro-level challenges alongside local athletes. Centered around its 96-calorie message, the “Pro for a Day” activation engaged participants through live tryouts with NFL, MLB, and MLS teams.
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KitchenAid Turns Reviews into Romance
In-House Excellence Awards October 1, 2025KitchenAid turned passionate customer reviews into a music-driven campaign that redefined dishwasher marketing, sparking emotional engagement and driving record-breaking brand preference and product sales.
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Make-A-Wish Engages 1 Million Supporters Through Multi-Channel Activation
In-House Excellence Awards October 1, 2025Make-A-Wish’s in-house agency launched a 360-degree campaign with bold creative, influencer engagement, and chapter alignment — transforming World Wish Day into a monthlong movement that drove action and exceeded goals.
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How LinkedIn Helps Professionals Navigate What’s Next
In-House Excellence Awards September 30, 2025LinkedIn’s campaign empowered Career Accelerators with expert insights and tools to navigate non-linear career paths, driving engagement and positioning LinkedIn as a hub for professional growth.
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Indeed’s Rising Voices Rewrites Hollywood’s Hiring Story
In-House Excellence Awards September 30, 2025Indeed’s Rising Voices program empowered underrepresented filmmakers with funding, mentorship, and visibility, creating over 2,500 jobs and producing Academy Award-eligible films that redefined opportunity in Hollywood.
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BMO Sets New Standard for Conference ROI
In-House Excellence Awards September 29, 2025BMO redefined corporate access through a custom-built web app, enabling transparent, efficient meeting scheduling and empowering investors with real-time data and control at its flagship global investment conference.
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Experian Fumbles Expectations with Travis Kelce
In-House Excellence Awards September 29, 2025Experian’s in-house team created a surprising campaign to launch its credit-building debit card, using Travis Kelce and playful storytelling to disrupt expectations and drive consumer engagement.
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Care for Care Providers: How CareCredit's LinkedIn Campaign Humanized B2B Healthcare Marketing With a 270 Percent Engagement Boost
In-House Excellence Awards September 26, 2025Synchrony's in-house team created the "Care for Care Providers" LinkedIn campaign that humanized CareCredit's B2B approach by addressing healthcare providers' day-to-day challenges with empathetic content.
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Legendary Art Meets Margaritas: How Cayman Jack Drove Two Million Impressions and 31 Percent Sales Growth With LA Murals
In-House Excellence Awards September 26, 2025Mark Anthony Brands' in-house agency Green Street Studios created the Cayman Jack Legendary Artists Influencer Program, partnering with local Los Angeles artists Luke Pelletier and Kelly Malka to create two murals and collectible patches that generated nearly two million impressions, drove 31 percent sales growth, and achieved a 32.9 percent increase in social engagement.
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