Industry Insights
-
Study: AI Integration Surges Among SMBs, Email Regains Importance
Leading Edge November 12, 2025Seventy-two percent of new SMB owners plan to adopt AI in 2025, Constant Contact reports. Despite heavy reliance on social media, email marketing is regaining traction for ROI, retention, and conversions.
view -
Kellanova’s Jenny Lindquist on Harnessing Absurd and Bold Creative
Pulse November 11, 2025Denise McDevitt, SVP of award programs at ANA connects with Jenny Lindquist, senior director of full funnel marketing at Kellanova to discuss their award winning work, “The First Edible Mascot,” a campaign that turned heads, stirred laughs, and proved that absurdity, when done right, can be genius.
view -
Relatable and Ready: The New Rules of Social in Travel Marketing
Leading Edge November 11, 2025Matt Brown, strategy director, We Are Social, discusses the latest trends with gen Z travelers.
view -
These Employee-Focused Campaigns Got It Right
Pulse November 10, 2025Below are campaigns that prioritized fostering employee morale and celebrated the often-invisible labor behind the ads and products.
view -
Three New Opportunities That Synthetic Data Can Generate for Your Auto Brand
Leading Edge November 10, 2025Ray Kong, CMO at Arima, discusses why auto companies need to leverage synthetic data to drive growth.
view -
Made for Each Other: Retail Media and Brand Marketers
Pulse November 7, 2025Bob Liodice, CEO of the Association of National Advertisers (ANA), discusses retail media's rise — and importance.
view -
Beyond Burnout: Reviving Creative in Paid Social
Leading Edge November 6, 2025Alexandria Brown, associate director of commerce ad design at Kargo, discusses the creative fatigue in advertising.
view -
Three Takeaways from Wurl’s 2025 CTV Trends Report
Leading Edge November 5, 2025Wurl’s “The CTV Trends Report 2025: Advertiser Edition” explains how viewing behavior, content, and ad opportunities shaped CTV streaming’s performance potential in 2025.
view -
Why Hispanic Consumers Must Be at the Center of Brand Strategy
Leading Edge November 5, 2025As the latest Hispanic Market Report from Claritas makes clear, the data does not lie: Hispanic consumers aren’t just reshaping pop culture, they’re redefining the U.S. economy. With nearly 70 million Hispanics estimated by 2026 and accounting for 80 percent of total U.S. population growth, this community is the engine of demographic and commercial momentum. Their buying power now exceeds the GDP of Canada, and their influence extends across media, technology, finance, and retail.
view -
CEO Chad Tons on Leveraging Gaming and Influencer Partnerships
Pulse November 4, 2025Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.
view -
CTV Isn’t Cable: Why Identity and AI Make It the New Marketing Backbone
Leading Edge November 4, 2025Margo Hock, VP of partnerships at AnalyticsIQ, discusses the latest on CTV and identity.
view -
5 Award-Winning Brand Experiences That Surprised and Delighted
Pulse November 3, 2025Successful marketing isn’t, and shouldn’t, be limited to static advertisements. Marketing can go beyond what we think marketing is (collateral to be viewed passively) to the creation of an immersive experience that engages people and provides value — and even teaches them something new. Below are brand experiences that encouraged connectivity and helped the brands stand out.
view -
Sustainability: Six Best Practices
Leading Edge October 31, 2025For brands that want to build brand trust and garner loyal customers who not only value their products but feel connected to the brand’s ethics, prioritizing sustainability within the enterprise is not just a “nice to have” but a necessity. This article discuss six best practices.
view -
Search Meets Shelf: Google's Retail Media Strategy
Leading Edge October 30, 2025Kelly Hayes, senior director of agency account management at Adswerve, discussed Google’s decision to integrate Criteo retail supply directly in Google Search Ads 360 (SA360). Hayes stated that this pushes the industry toward more profit-driven KPIs.
view -
Show-Level Transparency in CTV Depends on the Supply Path, Not the Ad Tech
Leading Edge October 28, 2025Mike Fogarty, head of agency partnerships at Tatari, discussed the growing demand for show-level transparency in CTV.
view -
10 Rules That Survive the Age of Infinite Video
Leading Edge October 27, 2025Hope Horner, founder and CEO of Lemonlight, discusses how artificial intelligence (AI) will transform video.
view -
Why Local and Trade Coverage Is Just as Important as National Top-Tier Press
Leading Edge October 23, 2025David Watkins, publicist at Otter Public Relations, discusses why marketers should not to underestimate the power of local and trade media? The truth is that in several key areas, targeted coverage can be just as impactful, if not more so.
view -
AI as a Workflow: Hands-On Learning with Google
Leading Edge October 22, 2025Google experts provided a comprehensive look at some of their latest AI solutions, including Gemini Deep Research, Flow, Veo, and Performance Max. While the event got in-depth with each of these tools individually, the major takeaway was about how these technologies work together to overhaul entire marketing workflows.
view -
How SaaS-Based MMM Tools Can Level the Playing Field
Leading Edge October 22, 2025Tom Butler, Arima's U.S. CRO, discusses the emergence of Software-as-a-Service (SaaS)-based.
view -
Precision Over Reach: How AI Will Redefine Retail’s Most Critical Season
Leading Edge October 21, 2025Tejas Manohar, co-founder and co-CEO at Hightouch, discusses transforming peak season from a margin-draining arms race into a driver of profitable growth.
view