Sonia David
Sonia David is vice president of the B2B Practice at the ANA, where she leads flagship initiatives and champions the influence and impact of B2B marketers across the industry. She previously held senior marketing roles at Gannett, Eye Corp Media, and Remedy Health, and has earned industry recognition including the Hermes Creative, Clarion, and OBIE Awards.
Recent content by this author:
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From Brand to Business Architecture: Rethinking B2B Brand Strategy
Leading Edge December 4, 2025ANA's latest release, The Confident B2B Marketer Report, explores what effective B2B marketers, “Confident Marketers,” do differently from the rest. This article discusses three of their best practices.
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B2B’s Brand Blind Spot Is Impeding Growth. Only B2B Can Solve It
Leading Edge September 2, 2025Our inaugural 2025 ANA/Stein Brand-to-Demand Maturity Study, based on data from nearly one hundred B2B marketers, reveals a unique B2B contradiction: While 100 percent of marketers say integrating brand and demand is important, only 26 percent equally balance brand and demand investments. Moreover, 85 percent believe their companies underfund marketing.
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Shape B2B Deals Early: Using Buyer Intent to Drive Business Growth
Leading Edge August 26, 2025Research shows B2B buyers are increasingly self-directed. In fact, 70 percent conduct research before ever engaging a vendor, according to Demand Gen Report, 2023. Being late to the process means playing catch-up. To increase your winning average, companies need to show up earlier. That’s where understanding intent to buy becomes essential.
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Stop Segmenting Like It’s 2015: Why B2B Marketers Are Still Struggling to Reach the Right Buyers
Pulse July 18, 2025The ANA’s Sonia David explores the new world of data-driven B2B segmentation.
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Balancing Short- and Long-Term Goals
Blogs May 23, 2019Toni Clayton-Hine, CMO, Americas, at Ernst & Young LLC, has spent her career driving growth for major B2B brands. We recently caught up with the marketing veteran, who will be speaking at the ANA Masters of B2B Marketing Conference.
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