Knowledge Partners
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How Mattel Capitalizes on MarTech
Knowledge Partners June 18, 2025Toy-maker Mattel leverages technologies such as AI and blockchain to drive business results.
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Leveraging MarTech, the NFL Drives Fan Growth and Engagement
Knowledge Partners June 18, 2025The NFL’s tech stack enabled it to make significant improvements in how it approached fan journeys, digital and in-person experiences, and measurement.
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MarTech in Action: Kellanova’s Use of Precision Targeting and Analytics Dashboards
Knowledge Partners June 18, 2025Kellanova used audience segmentation to increase sales of Special K cereal and democratized data for the organization with a visual, user-friendly interface that simplified data analysis.
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Personalization, MarTech Transformation, and Customer Data Strategy at Deloitte
Knowledge Partners June 18, 2025Learn how Deloitte achieves personalization at scale, shepherds the adoption of state-of-the-art technology, and helps develop MarTech strategy for clients.
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How Social Good Policies Affect Consumer Behavior
Knowledge Partners June 16, 2025Grow Progress shares insights from a recent study analyzing DEI policies influencers consumers purchasing decisions.
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The Flight of the Bumble Bee
Knowledge Partners June 16, 2025Lippincott explores how traditional linear customer journey maps are becoming obsolete in today's complex marketing landscape, proposing a new approach that reflects the non-linear, dynamic nature of modern customer behavior using the metaphor of a bumblebee's flight pattern.
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Top AI Imagery Platforms, Pros and Cons
Money Slides June 16, 2025Mount Sinai Health System draws on its experience with tech-assisted content creation to illuminate the strengths and weaknesses of three of the top AI-enabled imagery platforms: DALL-E, Adobe Firefly, and Midjourney.
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Turn Up the Volume: The Benefits of Digital Audio Advertising for Agencies
Knowledge Partners June 16, 2025AudioGoGo’s Chris Bolte takes a closer look at the benefits of digital audio advertising for agencies that want to help small and medium-sized businesses.
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The Prevalence of CMO Roles by Industry
Money Slides June 13, 2025Executive Search firm Spencer Stuart identifies the percentage of companies in industries like consumer goods, health care, and financial services that employ a CMO.
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Average Length of C-Suite Tenures by Office (Including CMOs)
Money Slides June 12, 2025Executive Search firm Spencer Stuart quantifies the average number of years that CEOs, CMOs, CFOs, and other C-suite officers hold their positions at Fortune 500 companies.
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Foundations Over False Choices: Building Brands with Meaning
Knowledge Partners June 12, 2025Brand consultancy Lippincott urges companies to eschew the specious dichotomy of brand versus performance marketing.
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The Prevalence of No-Click Searches
Money Slides June 11, 2025Marketing platform 6sense quantifies the rate at which today’s online searches conclude in zero clicks, with search-result pages often including an AI generated response that eliminates the need for additional page views.
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Media Agency New Business Barometer: Full Year 2024, U.S.A.
Knowledge Partners June 9, 2025Global research firm COMvergence reports on recent media account moves and retentions.
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Customer Satisfaction with Retail Media Personalization, by the Numbers
Money Slides June 5, 2025Resonate, a leader in AI-powered predictive intelligence, shares survey data from Deloitte that reveals the gulf between retail media networks’ perceptions of the quality of personalization that they deliver and customers’ own level of satisfaction with it.
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Where CEOs Want CMOs to Focus
Money Slides June 4, 2025WARC shares the results of a survey of CEOs that reveals what priorities these leaders wish their CMOs to embrace.
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The Hidden Costs Eroding Your Programmatic Media's Productivity, 2025
Money Slides June 3, 2025The results of an ANA study itemize and quantify the hidden costs of programmatic media.
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Brand Equity's Impact on Conversions, by the Numbers
Money Slides June 2, 2025WARC calculates the influence that various measures of brand equity exercise on a company’s probability of conversion.
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Tracking Investment in Brand versus Performance
Money Slides May 30, 2025WARC tracks the comparative changes in marketers’ investments in brand versus performance marketing since 2019.
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SeeHer GEM Lift Study 2024
Knowledge Partners May 23, 2025In this report, Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls, SeeHer highlights the value that brands have been capturing over the last five years by investing in gender equality in their advertising campaigns.
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Trends in the Modern Streaming Landscape
Knowledge Partners May 22, 2025Streaming’s growth seems unstoppable, but unlocking its full potential requires addressing its most significant vulnerabilities. DoubleVerify’s report offers a comprehensive look at the streaming landscape.
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