Marketing News

Ford Motor Co. on Wednesday launched a global advertising campaign, "Ready Set Ford," the automotive company's first branding effort in 15 years. The new campaign coincides with three strategic decisions to modernize and re-energize the Ford brand, including sharpening the focus on customer lifestyles, rather than on advertising nameplates.

Wild Turkey pays homage to its time-honored bourbon recipe in its latest global campaign, "When You Know It's Right, Don't Change a Damn Thing." Blending film and digital stock footage, historical photos, and artifacts, the campaign honors the brand's commitment to remain the same.

Tootsie Roll Industries on Monday launched a refresh of its classic "How Many Licks" commercial, featuring Mr. Owl and Tootsie Pops. The new spot includes modernized animation and an updated voiceover, as the brand looks to connect with a new generation.

Last Vegas on Thursday rolled out a new branding campaign, "Welcome to Fabulous Las Vegas," that highlights the city's sense of adventure and escape. The campaign, which kicked off during "Thursday Night Football," is Vegas' first branding effort since the famed "What Happens Here, Stays Here" campaign that launched in 2003.

After nearly four decades, Nike is reimagining its "Just Do It" tagline for a new generation. "Why Do It?" encourages younger athletes that putting in the effort — regardless of the outcome — creates endless possibilities. The star-studded ad campaign features Caitlin Clark, LeBron James, and Saquon Barkley, among others.

Google will remain intact. In a major ruling, a U.S. judge on Tuesday ruled against ordering the search and online advertising giant to sell its Chrome browser but that it must hand over its search results and some data to archrivals such as Meta and Apple.

Meat snack brand Archer last week announced the launch of its first national brand campaign, "Stick to Real." The ad creative features a blue bull, dressed to the nines, who touts the brand's various snacks as 100 percent grass-fed and grass-finished.

Brand-to-demand — or melding branded advertising efforts with lead generation programming — is gaining momentum in the marketing industry, but significant challenges remain, according to a recent study conducted by the ANA and Stein. Marketers must break down the silos that are the real obstacles to legitimate change.

Americans are curtailing their entertainment spending, a new survey reveals, with streaming subscriptions, movie theaters, and live events seeing the biggest cuts. As they get more selective with dispensing their entertainment dollars, Americans are also divided on what's truly "essential."

American Eagle on Wednesday announced its new collaboration, "American Eagle x Tru Kolors by Travis Kelce," featuring football star Travis Kelce and his line Tru Kolors. Building on the clothing brand's commitment to self-expression, the line includes more than 90 items that unite fashion, sports, and culture.

B2B marketers are increasingly tapping into artificial intelligence (AI) to write ad copy, create video content, and identify consumer behavior, among other areas. However, 51 percent of professionals say learning AI feels like another job, a new survey from LinkedIn reveals, and is spurring anxiety among business pros.

The New York Times Co. on Monday launched a brand marketing campaign, "It's Your World to Understand." The campaign, which runs from August to October, explores the ways The Times's journalism enriches people's lives and marks the kickoff of The Times's new marketing strategy.

CarMax on Monday announced a new brand positioning, spotlighting the used car company's omnichannel experience and featuring a new tagline, "Wanna Drive?" The message will get some fine tuning from the CarMax House Band, singing about how customers are in control of the purchasing process no matter which channel.

RXBAR is launching the "Get Out of Travel B.S. Free" Card, a national sweepstakes offering consumers fed up with summer travel a chance to win $500 and recoup costs from disrupted travel plans. The marketing campaign comes amid a surge in both flight cancellations and delays.

Clothing brand Gap this week announced the launch of its fall 2025 campaign, "Better in Denim," starring global girl group KATSEYE dancing to the early 2000s hit, "Milkshake." The collection brings back the brand's Low Rise denim and Long & Lean jean, which were also popular at the dawn of the new millennium.

Despite some progress in cleaning up their ad spending on the open web in the last few years, buyers still incur $26.8 billion in wasteful spending in their programmatic media buying, according to the "ANA Q2 2025 Programmatic Transparency Benchmark." However, the industry is making strides in curbing the waste.

Streaming continues to gain ad revenue at the expense of linear TV, according to a new study. "The 2025-2026 Primetime Upfront: The Shift Continues" found that streaming rose to $13.2 billion for this year's TV upfront season, a 17.9 percent boost from the previous upfront.

Under a new partnership with Mediaocean, IWF's data will be integrated into the "Protected by Mediaocean" ad protection service to identify and prevent ad placements that are adjacent to criminal content and pose a threat to children's online safety.

Instacart announced on Thursday that it is hosting a free concert with Third Eye Blind at Terminal 5 in New York City on September 4. The concert, featuring immersive experiences that evoke the 1990s, will cap off Instacart's "Summer Like It's 1999" ad campaign, offering several popular food items at 1999 prices.

Dove Advanced Care Antiperspirant has been named the Official Underarm Sponsor of the U.S. Open Tennis Championship. To celebrate, Dove is launching a nationwide casting call in search of a stand-out personality to serve as its official Underarm Ambassador and creator on the ground at the tournament.