Case Studies
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Deloitte Today: How an In-House Team Built a Mobile News Platform That Earned 95 Percent Employee Satisfaction
In-House Excellence Awards September 25, 2025Deloitte's in-house team developed Deloitte Today, an integrated mobile-optimized news platform and app that replaced the company's legacy internal news system, achieving 95 percent employee satisfaction and driving 29 percent more time spent and 21 percent more page views compared to the previous intranet.
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Hilti’s B2B Push Redefines Brand Loyalty on the Job Site
In-House Excellence Awards September 25, 2025Hilti’s B2B campaign celebrated construction professionals through an experiential, multi-channel approach. Focused on emotional connection and authenticity, it positioned Hilti as a trusted partner and drove strong engagement across North America.
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How This Texas Bank Refreshed Its Brand
In-House Excellence Awards September 24, 2025With its brand refresh, Frost Bank sought to foreground its people-first attitude.
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Mucinex Takes to Tinder for an Award-Winning Campaign
In-House Excellence Awards September 24, 2025CPG brand Reckitt gave Mr. Mucus, Mucinex’s brand mascot, his own Tinder profile to promote positive decision-making around consumers’ health.
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Ally Financials’ Integrated Approach to Supporting Pride
In-House Excellence Awards September 23, 2025Ally brought a cohesive brand identity to its efforts to support the LGBTQ+ community.
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Synchrony’s Media Plan Promotes Its Health Care Credit Card
In-House Excellence Awards September 23, 2025The company reached health care providers with paid social, paid search, and sponsored content, as well as lead-nurture emails and direct mail.
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7UP Implored People to “Be Uptimistic”
In-House Excellence Awards September 22, 20257UP sought to revive consumer perception of the brand as a beloved lemon-lime soda, reconnect emotionally with consumers aged 35 and older, and drive long-term loyalty and increase usage frequency.
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Molson Coors Shot “All Stars” for Its TV Campaign
In-House Excellence Awards September 22, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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DoorDash Leveraged Its Partnerships with the NBA and WNBA
In-House Excellence Awards September 19, 2025DoorDash leveraged its ongoing partnership with the NBA and WNBA to deepen engagement with basketball fans — a core audience already highly active on the platform.
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How This Company Fostered Employee Togetherness
In-House Excellence Awards September 19, 2025Delta Dental sought to define and communicate its unique strengths as an employer through a refreshed employee value proposition (EVP).
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How Best Buy Reimagined Itself
In-House Excellence Awards September 18, 2025Best Buy set out to redefine its brand relevance with tech-savvy consumers, particularly the Self-Serve segment.
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How BNY Made Wealth Management Fun
In-House Excellence Awards September 18, 2025BNY sought to position INSITE 2024 as a business acceleration engine for the wealth management industry, as well as equip professionals with tools, education, and connections to thrive amid industry transformation.
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Ally Financial Gives Back with “Banksgiving”
In-House Excellence Awards September 17, 2025Ally Financial sought to raise awareness of the challenges and difficulties of customer service positions; thus, “Banksgiving” was born to showcase empathy for both employees and customers alike.
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How This Company Helped Raise Money to Combat Childhood Cancer
In-House Excellence Awards September 17, 2025ALDI partnered with Alex’s Lemonade Stand Foundation (ALSF) to help engage employees in supporting the fight against childhood cancer.
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Edwards Recreates Iconic American Pie Scene to Win Over Millennial Moms
In-House Excellence Awards September 16, 2025To celebrate the 25th anniversary of American Pie, Edwards reunited with actor Jason Biggs to recreate the film’s iconic pie scene — this time with a G-rated twist and a branded message.
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Tot-Protecting Pants Turn Nostalgia into Sales for Ore-Ida
In-House Excellence Awards September 16, 2025To celebrate the 20th anniversary of Napoleon Dynamite and reclaim its legacy as the original tater tot brand, Ore-Ida launched a nostalgia-fueled campaign centered around a limited-edition product: tot-protecting pants.
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Citi Honors Para Athletes with Vibrant Paralympic Pin Collection
In-House Excellence Awards September 15, 2025To honor Para athletes at the Paris 2024 Paralympic Games, Citi created a vibrant collection of custom-designed pins representing 22 national teams. Distributed to athletes as keepsakes, the pins became highly sought-after collectibles, sparking pride, connection, and memorable trading experiences.
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How mio Hijacked Twitch Culture to Fuel Engagement and Sales
In-House Excellence Awards September 15, 2025To connect with the notoriously ad-averse Twitch community, mio embedded itself into native platform behaviors rather than interrupting streams with traditional advertising, generating thousands of organic brand mentions and boosting engagement by 88 percent in Twitch chats.
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Dexcom Drives Engagement and Sales with a Multi-Channel Launch
In-House Excellence Awards September 12, 2025Dexcom launched its product Stelo through a cross-functional, collaborative campaign that combined strategic messaging and multi-channel execution to expand access and drive consumer engagement.
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Discover Enhances Cardmember Experience with Strategic MTA Integration
In-House Excellence Awards September 12, 2025Discover promoted its compatibility with MTA’s contactless system through a bold subway campaign, driving increased cardmember confidence and usage across transit and everyday purchases.
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