CMO Content
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Key Takeaways: Global CMO Growth Council Regional Leadership Forum | APAC
CMO Content April 12, 2023The ANA Global CMO Growth Council, together with partners Cannes LIONS and Dentsu APAC, convened a select group of CMOs and brand leaders to elevate two areas of opportunity that will fuel growth for marketers – Creativity and Sustainability.
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Spikes Asia Creativity Report 2023
CMO Content April 6, 2023The Spike Asia Creativity Report spotlights some of the best creative advertising in APAC, featuring interviews with Spikes Award winners, insights from jurors, and more.
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Marketing a Better Future
CMO Content March 17, 2023Dentsu presented findings from its study on the opportunity for marketing to drive sustainability efforts within their organization.
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ANA Global CMO Growth Council Quarterly Progress Update — Brand Working Team
CMO Content March 9, 2023The CMO Global Growth Council met to discuss positioning the “brand” as the primary driver of impact and growth.
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ANA Global CMO Growth Council Quarterly Progress Update — Data Working Team
CMO Content March 9, 2023ANA’s Global CMO Growth Council discussed how to best optimize and create transparency in the programmatic media supply chain and digital ecosystem.
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ANA Global CMO Growth Council Quarterly Progress Update — Talent Working Team
CMO Content March 9, 2023The CMO Growth Council met to discuss elevating the marketing work force to keep pace with marketing’s transformation.
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Activate the B4H Growth Platform
CMO Content February 24, 2023The Global CMO Growth Council, representing 1,200+ chief marketers from the world’s leading brands established a clear, universal path for marketers to help drive business growth and benefit all of humanity. Download your copy of the B4H Growth Platform to activate your B4H brand today.
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New Universal Frameworks for B2B and B2C Brands
CMO Content February 24, 2023What brand metrics correlate most strongly to growth in your organization? What brand drivers matter most to your CEO/CFO? We’ll share the list of brand growth KPIs formed by the Global CMO Growth Council community, across multiple industries, company sizes, and regions.
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ANA Global CMO Growth Council Quarterly Progress Update — Sustainability
CMO Content February 23, 2023ANA’s Global Growth Council met to drive CMO engagement in sustainability practice at scale by increasing the number of case studies shared, establishing benchmarks for the carbon footprints of their brands, and establishing collaboration processes with key internal stakeholders.
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Strengthening Black Entry Level Talent Representation Across the Marketing and Advertising Ecosystem
CMO Content February 1, 2023ANA’s Global Growth Council convened to discuss the importance of strengthening black entry-level talent across the marketing and advertising industry, and share ideas on how to drive change.
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The Rebirth of Marketing and the Role of Chief Marketing Officers
CMO Content January 4, 2023In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.
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Reaching Gen Z and Millennials on Yahoo
CMO Content September 10, 2021Gen Z not only wants more control over the content they consume, but also wants ads based on their activities and interests. Marketers armed with data and intelligent ad tech can help build personalized experiences.
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Transformational Storytelling — Amazon Sapiens
CMO Content September 10, 2021During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.
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Creativity Matters: Big Creative Ideas from Cannes Lions 2021
CMO Content September 9, 2021In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.
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Global Day of Learning Certificate from 42 Courses/Cannes Lions
CMO Content September 9, 2021This exclusive ANA Growth Agenda Certificate Program includes a collection of virtual courses and resources to enable marketers to perform at full potential with the core priorities of the ANA Growth Agenda.
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The Key to CMO Impact? Bolster All Dimensions of the Person Behind the Title
CMO Content September 3, 2021Impact for CMOs today requires access to resources and a community that support, empower, and promote them, not just as professionals, but as people. That will drive not only individual performance, but, as a consequence, the performance of the brand and business.
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Rethinking “Brand” for the Rise of Digital Commerce
CMO Content June 29, 2021As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about brand, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens.
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Two New Resources to Accelerate Your DEI Initiatives
CMO Content June 20, 2021During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.
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The Global CMO Growth Council B4H Summit Recap
CMO Content May 4, 2021During the inaugural B4H (Brands for Humans) Summit, the Global CMO Growth Council announced a complete overhaul of marketing's mission and shared a new framework to deliver on the promise of "Modern Business" as a force for good and growth.
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The Global CMO Growth Council B4H Summit
CMO Content April 22, 2021With its inaugural B4H Summit, the Global CMO Growth Council is reframing the role of marketing from B2B or B2C, to B4H — "Brands for Humans."
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