Industry Insights
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Why Data Needs Better Stories
Leading Edge October 20, 2025Sean Adams, CMO at Brand Metrics, discusses why marketers need to prioritize storytelling and creativity.
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Strategy First: Building MarTech Ecosystems to Scale
Leading Edge October 17, 2025At the ANA’s (Association of National Advertisers) virtual members-only conference, Stack Masters: Scaling MarTech Success, hosted by the NFL, leaders from diverse industries explored how organizations can build and scale effective martech ecosystems amid growing demands for personalization, privacy compliance, and operational efficiency. Speakers shared how aligning strategy, talent, and technology can drive innovation and deliver measurable outcomes.
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The Major Themes from Advertising Week New York 2025
Leading Edge October 17, 2025To gain a sense of the standout themes, tech and media specialists shared their thoughts on Advertising Week New York this year.
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Confidence Is the New Competitive Advantage in B2B Marketing
Pulse October 16, 2025This piece discusses findings from the new ANA and NewtonX research report.
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How Election Year Advertising Rates Impact Brands' ROI
Leading Edge October 16, 2025Ray Sheehan, founder of Old City Media, discusses why marketers should leverage experiential marketing.
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Marketing a Product Properly on Social Media
Leading Edge October 15, 2025Iain McMichael, CEO and co-founder of RISE311, discusses how to leverage social media to market products successfully.
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Gaming Is a Bridge in an Age of Technological Isolation
Leading Edge October 14, 2025Amit Monheit, co-founder and CEO of Odeeo, discusses why marketers should leverage the gaming space.
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Inbox Integrity: Your 5-Step Guide to Ethical Email Campaigns
Leading Edge October 14, 2025Do you worry your email campaign will be considered spam before it is opened? Besides best marketing practices, it is key to consider ethical email practices. This alert outlines key ethical considerations for email marketing – whether you're leveraging AI-driven personalization or using traditional methods.
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A SaaS-Based MMM Approach Means Innovating in Volatile Times
Leading Edge October 13, 2025T.S. Kelly, Arima's managing director U.S., discussed embracing marketing mix modeling during a time when budget and channel mix decisions are under heightened scrutiny.
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How Marketbridge Helps Marketers See What They’re Missing
Pulse October 13, 2025As chief analytics officer at Marketbridge, Andy Hasselwander has spent his career helping brands move beyond surface-level metrics to uncover what truly drives performance. Ahead of his session at ANA’s Reclaiming Quality in Go-to-Market: Imperatives for Marketing and Measurement, hosted by Marketbridge on October 28 in Bethesda, Maryland, Hasselwander shares how marketers can refine their measurement strategies to reveal deeper, more actionable insights.
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This Holiday Season Demands Smarter Marketing, Not Smaller Ambitions
Leading Edge October 10, 2025Lara Compton, SVP of marketing at SheerID, discusses marketing trends for connection and engagement this holiday season.
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Beyond Static Identity Methodologies
Leading Edge October 9, 2025Mathieu Roche, co-founder and CEO of ID5, discusses the limits of static identifiers.
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Brand-Building in the Post-TV Era: Advertisers Must Embrace New Approaches to Ensure Growth
Leading Edge October 8, 2025Digital channels and performance metrics may dominate marketers' thinking, but the decline of traditional TV viewing poses a real danger of an advertising investment imbalance. That’s why smart marketers are exploring new and emerging tools to ensure the future health of their businesses.
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The Award-Winning Campaigns That Aced B2B Advertising
Pulse October 7, 2025Whether creating brand awareness, garnering buzz for a new product, or modernizing brand identity, there are many reasons B2B companies differentiate themselves from the competition and remind their consumers that their offerings are in fact the most valuable within their industry. Below are campaigns that excelled at engaging the right audiences at the right time.
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Identity Is the Missing Link in Omnichannel Marketing
Leading Edge October 6, 2025Identity is the solution that makes omnichannel marketing possible. Here's how.
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The Human-AI Partnership: Takeaways from These Marketing Leaders
Leading Edge October 6, 2025At the iconic Mack Sennett Studios in Los Angeles, the ANA (Association of National Advertisers), graciously hosted by Moonvalley and Asteria Film Co., recently held a members-only conference: Changing The Script: How AI Is Impacting LA’s Top Industries. Marketing and creative leaders came together to share real-world use cases, inspiration, and insights into how AI is reshaping their work.
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Editor Highlights: The Latest on LinkedIn, Measurement, and Identity Data
Leading Edge October 3, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How CTV Can Power Local Education Fundraising
Leading Edge October 3, 2025Kris Johns, CEO and founder of The AdGood Foundation, discusses how fundraisers can harness CTV.
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Six Focus Areas from ANA’s 2025 Retail Media Internal Management Guide
Leading Edge October 3, 2025Retail media networks are on the rise, causing many companies to rethink strategies and organizational structures. The ANA’s September 2025 Retail Media Internal Management Guide outlines some of the challenges and best practices for retail media.
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Shelly Palmer on Staying Competitive in the Age of AI
Pulse October 2, 2025From dismantling outdated attribution models to redefining creative workflows, Shelly Palmer offers sharp, actionable insights on how to stay competitive, build future-ready teams, and embrace speed as a strategic advantage.
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