Event Recaps
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Aligning Media Optimization Processes: Bridging Global and Local Efforts for Enhanced Execution and Business Impact
Event Recaps November 13, 2025This presentation explored the evolution of Kenvue's optimization processes, emphasizing the importance of aligning global strategies and processes with local execution to maximize business impact.
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All-In Marketing: Orchestrating Account-Centric Growth Strategies
Event Recaps November 13, 2025Explore how leading organizations are reimagining growth through an account-centric lens with Professor Roy Wollen, lecturer at Northwestern University. This session uncovered how ABM principles extend beyond marketing to influence company-wide strategy and customer experience.
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From Brand Buzz to Business Impact: Reframing ROI to Measure Influence
Event Recaps November 13, 2025By reframing "Return on Investment" as "Return on Influence," marketers can better connect creator campaigns and activations to real business outcomes. In this session, learn how to quantify influence across platforms, creators, and content using advanced frameworks that link performance to brand health, conversions, and beyond.
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How Stitch Fix Leverages the Full Funnel and Marketing Mix Modeling
Event Recaps November 13, 2025During a session held during a November 11, 2025 meeting of the ANA’s Influencer Marketing Committee, attendees heard how Stitch Fix revised its approach to the marketing funnel and measuring the results it yielded from the brand and its agency partner, Billion Dollar Boy.
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Leveraging Creators in the Travel Industry: Expedia’s Story
Event Recaps November 13, 2025During a session at a November 11, 2025 meeting of ANA’s Influencer Marketing Committee, attendees learned how Expedia undertook to make itself a destination for creators’ travel-inspired content from Georgia Goodwin, chief client officer at Digital Voices, Expedia’s agency partner in the effort.
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Esquire Bank’s Mai Talks AI-Driven Leadership Transformation
Event Recaps November 12, 2025Kyall Mai from Esquire Bank shared a blueprint for transforming marketing leadership to thrive in the AI era through mindset shifts, organizational reinvention, and hyper-personalization.
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United Airlines’ Playbook for Speed, Storytelling, and Brand Safety
Event Recaps November 12, 2025United Airlines shared how it reinvented its marketing playbook to deliver cultural relevance, speed, and authenticity while operating within the constraints of a highly regulated industry.
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Creativity with a Conscience: How to Use Purpose-Driven Campaigns to Redefine Impact
Event Recaps November 11, 2025In this session, Elite Media founder Chris Crawford and Michelle Verdiner, principal at TCCS Public School in Harlem, discussed how The Schoolys and smart business go hand-in-hand to make change ... one block, one person, or one protector at a time.
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Driving Growth Through Partnership: Terri & Sandy and Freshpet
Event Recaps November 11, 2025Speakers from Terri & Sandy and Freshpet demonstrated how a 15-year agency-client partnership built Freshpet from a $25 million challenger brand into America's fastest-growing pet food brand.
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Fighting Childhood Hunger: Citi and No Kid Hungry’s Decade of Impact
Event Recaps November 11, 2025Through more than a decade of collaboration, Citi and No Kid Hungry have worked together to help ensure that children in the United States have access to healthy meals. In this session, learn about the impact of Citi’s contributions — from mobilizing employee volunteers and customer engagement campaigns to funding programs that connect kids to critical school and summer meal resources.
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How CVS Health’s HERe Campaign Is Transforming Healthcare Access for Women
Event Recaps November 11, 2025This session explored how CVS Health’s HERe campaign is making healthcare more inclusive, empowering women through improved access to essential services and products that support their mental and physical well-being, and dismantling systemic barriers to health equity.
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Investing in Women’s Sports: How MassMutual Is Championing Financial Wellness and Driving Business Growth
Event Recaps November 11, 2025In this session, CMO Jennifer Halloran explored how sponsorships align with MassMutual’s goals, leveraging the connection between sports, confidence, and financial success to engage new audiences and fuel business expansion.
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Passing Love On: How Butterball’s Purpose Connects People Beyond the Table
Event Recaps November 11, 2025What does it truly mean to help people “pass love on”? Christa Leupen, Director of Purpose and Consumer Communication at Butterball, explored how Butterball’s purpose goes beyond products and services to become a powerful force for connection, tradition, and transformation.
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Shipt CMO Talks Creativity, Culture, Technology Convergence
Event Recaps November 11, 2025Alia Kemet from Shipt explained how creativity, cultural insight, and emerging technologies are converging to reshape marketing. She emphasized the importance of authentic experimentation, cultural fluency, and the strategic use of AI as a baseline skill for marketers.
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The Lesbian Bar Project x Jägermeister: Long-Form Branded Storytelling
Event Recaps November 11, 2025The Lesbian Bar Project and Jägermeister's Save The Night initiative collaborated to uplift underrepresented voices through powerful long-form documentary storytelling. This session explored how purpose-driven storytelling can spotlight marginalized communities, foster cultural connection, and reinforce brand values through authentic partnerships.
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Amplifying Women at Work, Home, and Beyond
Event Recaps November 10, 2025Terrell Maclin, managing partner at iMeLife Marketing Agency, discussed how to inspire bold action that fuels education, leadership, and economic freedom for women everywhere.
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GM’s Wake-Up Call: Marketing Can’t Save Misalignment
Event Recaps November 10, 2025GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.
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Palmer Group: Why Marketing Must Lead in the Age of AI
Event Recaps November 10, 2025The Palmer Group explored how AI is no longer a tool — it’s a leadership test. Marketers must govern AI strategically, embracing agentic systems and reasoning engines to stay competitive in a synthetic, autonomous world.
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WPP Media Explains Future of Brand Value Creation
Event Recaps November 10, 2025WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.
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Opening Remarks of the 2025 ANA Masters of Advertising Law Conference
Event Recaps November 9, 2025In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2025 ANA Masters of Advertising Law Conference.
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