Event Recaps
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GWI Emphasizes Blending AI with Humanity
Event Recaps November 6, 2025Laura Connell from GWI shared how to close the gap between data and action, reframe insights as the connective tissue across channels, and strengthen AI adoption by grounding it in human truth.
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Headspace’s Strategic Partnerships: Expanding Access to Mental Health Support
Event Recaps November 6, 2025Headspace SVP Connie Chan Wang shared how the brand is redefining mental health care through inclusive partnerships, product evolution, and a philosophy rooted in meeting people where they are.
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This McDonald’s Activation is Revolutionizing Employee Engagement
Event Recaps November 6, 2025Elizabeth Campbell, VP of marketing at McDonald’s Corporation, gave an overview of her brand’s “1 in 8” activation, which aimed to grow culture, enhance internal engagement, and spotlight the diversity of the McDonald’s workforce through a series of initiatives meant to celebrate employees.
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MilkPEP Shares Its Audience-First Strategy for Milk’s Comeback
Event Recaps November 5, 2025During a session at the 2025 ANA Masters of Marketing Conference, MilkPEP discussed its steps to create an audience-first marketing strategy.
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The Case for Brand Building, In a Data-Driven World
Event Recaps November 4, 2025Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.
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Creativity and Innovation with Adobe
Event Recaps November 3, 2025During a session at the 2025 ANA Masters of Marketing Conference, Adobe shared ways to inspire creativity and innovation.
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How Milk Spotlights Women in Sports
Event Recaps November 3, 2025During an October 9 ANA SeeHer event, attendees learned how female athletes have been given a starring role in the marketing executed by MilkPEP, the organization that promotes the consumption of dairy milk, whose credits include such iconic efforts as the “Got Milk?” campaign.
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Red Lobster’s Brand Revival
Event Recaps November 3, 2025At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.
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National Institutes of Health/SCI Speaker Talks Data Visualization
Event Recaps November 2, 2025Data visualization is both the first and last mile of insight, enabling exploration of data and communication of findings to audiences who increasingly prefer images over spreadsheets and white papers.
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Speakers From Alzheimer’s Association and Chariot Explain DAF Strategy
Event Recaps November 2, 2025Donor-Advised Funds (DAFs) are the fastest growing segment of philanthropy, but most organizations lack a proactive, collaborative strategy to maximize DAF giving. Alzheimer's Association and Chariot shared how a unified approach can unlock transformational outcomes.
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MarTech Committee Panelists Discuss Strategic Vendor Selection
Event Recaps November 1, 2025During an October 2025 ANA MarTech Committee meeting, a group of technology specialists discussed strategic vendor selection and procurement.
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The TCPA Czar Speaks!: What Every Outbound Marketer Needs to Know Right Now from Everyone’s Favorite TCPA Attorney
Event Recaps November 1, 2025The TCPAWorld continues to explode with developments as TCPA class action filings spike to never-before-seen levels. That means the compliance stakes are higher than ever. Join this session to learn the ABSOLUTE LATEST from the best-known TCPA defense attorney out there.
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An Inspiring Overview on AI Innovation
Event Recaps October 31, 2025The opening keynote at the 2025 ANA Masters of Marketing Conference given by Peter Hinssen, global innovation, technology and leadership expert, offered a high-level, inspiring talk about artificial intelligence (AI).
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Procter and Gamble’s Five Tips for Building Lasting Brands
Event Recaps October 31, 2025During a session at the 2025 ANA Masters of Marketing conference, Marc Pritchard, chief brand officer at P&G, shared five tips to build long-lasting brands.
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Snapdragon’s Formula for Creating Brand Value
Event Recaps October 31, 2025During a session at the 2025 ANA Masters of Marketing Conference, Qualcomm discussed its formula for creating brand value.
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Boosting Marketing Effectiveness Through Risk-Taking
Event Recaps October 30, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.
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Mastering TCPA Compliance As TCPA Litigation Risk Continues to Spike
Event Recaps October 30, 2025TCPA litigation is surging, fueled by aggressive plaintiffs, evolving regulatory rules, and expanding state "mini-TCPAs." In this session, speakers will unpack the latest developments, spotlight key risk areas, and share practical strategies to keep marketing campaigns defensible while minimizing exposure.
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The NFL’s Playbook for Growth: Humanity, Cultural Relevance, and Breadth of Outreach
Event Recaps October 30, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.
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Fix Labs: The Tenuous Line Between Food and Pharma
Event Recaps October 29, 2025Fix Labs, the maker of a supplement powder, has fast tracked its growth and exploded in popularity over the last few months. In this session, speakers explore the ropes and legal landscape applicable to supplements and confront myriad legal questions and challenges along the way.
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Data in Concert: Harmonizing Insights for Omnichannel Engagement
Event Recaps October 28, 2025In today’s complex marketing ecosystem, delivering a true omnichannel experience hinges on the ability to lean deeply into enterprise data. This session offered a strategic blueprint for transforming data into a unifying force across channels.
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