Knowledge Partners
-
Consumers Have Spoken: The Data Driven Formula for Better Video Ads
Knowledge Partners May 21, 2025GumGum surveyed 3,000 consumers from across the United States, United Kingdom, and Canada to get a better understanding of their preferences and behaviors when it comes to video ads.
view -
Consumers Say No to Data Tracking — Here’s How Advertisers Should Respond
Knowledge Partners May 21, 2025A recent study by GumGum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.
view -
Five Ways Auto Marketers Can Reach (and Influence!) Skittish Car Buyers In Crazy Times
Knowledge Partners May 21, 2025Clear Channel’s David Howe calls for automotive brands to return to the essentials of creating powerful ad campaigns that can win over hesitant consumers, and offers five ways to do so.
view -
Don’t Get Stuck in the Past: Five Ways to Ensure Effective Advertising Over the Long Term
Knowledge Partners May 16, 2025When it comes to advertising, optimizing proven tactics in a "wash, rinse, repeat" cycle has its place but it’s also important to acknowledge its inherent risks. Gain Theory’s Russell Nuzzo shares five ways to ensure effective advertising in the long term.
view -
Agency Tenure, by the Numbers
Money Slides May 13, 2025The ANA and the 4As share survey data that identifies the average tenure of agencies based on their marketing discipline and their size.
view -
What Makes a Client-Agency Relationship Transparent
Money Slides May 13, 2025Clients and agencies both identify the measures that, in their view, most powerfully contribute to the transparency of their partnerships.
view -
The Prevalence of Standardized Methods for Measuring the Value of Client-Agency Relationships
Money Slides May 12, 2025Survey data reveals the percentage of clients and agencies that have adopted standardized means of assessing the value of their relationships.
view -
Tracking Mergers and Acquisitions in the Marketing Services Industry
Money Slides May 12, 2025Evalla Advisors calculates the number of mergers and acquisitions that have taken place in the marketing services industry for each year since 2019.
view -
Attributes of Long-Term Client-Agency Relationships
Money Slides May 8, 2025Survey data reveals what qualities clients and agencies feel are most important to maintaining the longevity of their working relationships.
view -
Infographic: From First Impressions to Lasting Connections: How Integrated Experiences Drive Brand Loyalty
Knowledge Partners May 8, 2025Inspira Marketing shares how creating meaningful, integrated brand experiences creates meaningful relationships that drive brand loyalty, with brands leveraging experiential marketing receiving three times the word-of-mouth awareness compared to those who don’t. What’s more, consumers feel more optimistic after participating in brand activation.
view -
What Procurement Can Do to Motivate Agencies
Money Slides May 8, 2025Avis Budget Group and Joanne Davis Consulting share the results of a 2025 survey that reveal what agencies most want from their partners in procurement to spur their performance. Surprisingly, pay considerations aren’t the top request from agencies.
view -
Client-Agency Trust Levels, by the Numbers
Money Slides May 7, 2025Survey data reveals how much trust clients and agencies currently have in one another.
view -
Tracking the Prevalence of Agency Performance Incentives
Money Slides May 7, 2025The ANA and JLB + Partners share data that illustrates the relative popularity of performance incentives over time.
view -
A Retailer’s Guide to Location-Based Advertising
Knowledge Partners May 6, 2025Foursquare shared proven strategies, insights, and solutions to location-based advertising for retail marketers.
view -
Agency Compensation Methods, by the Numbers
Money Slides May 6, 2025The ANA and JLB + Partners share data that tracks the prevalence of different agency compensation methods (commission versus fee) over time and that then assesses the prevalence of these methods by agencies’ marketing disciplines.
view -
Companies Project the Time Needed to Resolve Gen AI Challenges
Money Slides May 6, 2025Computer Generated Solutions shares survey data from Deloitte that reveals companies’ predictions for how long it will take them to surmount the various challenges involved with adopting generative AI — challenges that range from implementing governance to achieving ROI to acquiring the necessary talent.
view -
Q2 2025 Location-Based Targeting Guide for Smarter Advertising
Knowledge Partners May 5, 2025Foursquare shares its guide packed with location-based targeting strategies tailored to key Q2 advertising moments like Memorial Day sales and summer travel planning.
view -
Winning 2025: Foursquare's Guide to Campaign Success
Knowledge Partners May 5, 2025Foursquare examines how location-based attribution provides critical insights for measuring marketing effectiveness across the increasingly complex customer journey, highlighting that physical retail remains dominant despite e-commerce growth.
view -
Each Generation's Connection to Social Media, by the Numbers
Money Slides April 30, 2025Ad Age shares findings from a survey that Deloitte issued to learn how connected baby boomers, gen X, millennials, and gen Z feel to social media versus TV, and how relevant the channel’s content feels to them, relative to TV.
view -
U.S. Podcast Revenue, by the Numbers
Money Slides April 28, 2025EMARKETER calculates the revenue generated by U.S. podcast creators in each of the past years since 2023 and then projects forward through 2027.
view