Case Studies
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Green Day and 7-Eleven Celebrate Milestones with a Bold Coffee Collaboration
In-House Excellence Awards September 11, 20257-Eleven’s integrated campaign with Green Day and Punk Bunny Coffee celebrated its coffee legacy and connected with gen Z through a limited-edition blend, experiential activations, and co-branded merchandise — driving strong engagement, media coverage, and sales.
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WestJet Elevates Its Seat-Sale Strategy with Branded TikTok Activation
In-House Excellence Awards September 11, 2025WestJet’s branded content campaign used a TikTok stunt to promote its seat sale, driving strong engagement and bookings through a low-budget, social-first approach.
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Always-On Boosting Breakthrough: How PepsiCo's Starry Delivered Double-Digit Brand Lift and Over 1 Billion Incremental Views
In-House Excellence Awards September 10, 2025PepsiCo’s team adopted a novel approach of using organic social performance to guide its decisions about what content to support with paid media, rather than committing media dollars from the outset.
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Earaid: How Raid Turned a Once-in-a-Lifetime Cicada Emergence into Viral Social Media Gold with Cicada-Quieting Headphones
In-House Excellence Awards September 10, 2025Raid's in-house agency OLIVER created the Earaid campaign during the historic 2024 double cicada emergence, using social listening to identify frustrated users and surprise them with custom cicada-quieting headphones, generating over 1 million views and 74,000 user-generated content views with no paid support.
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Delta Benefits Unpacked: How American Express Revolutionized Employee Training With TikTok-Style Videos for More Than 5,000 Global CCPs
In-House Excellence Awards September 9, 2025American Express created a first-of-its-kind short-form training series using TikTok-style videos to educate over 5,000 Customer Care Professionals globally on new Delta Amex Cobrand Cards benefits, replacing traditional static training materials with engaging, digestible content that enabled better customer connections.
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Fan Coach Bill Belichick: How DoorDash Scored 21.1 Million Orders and 180 Percent Goal Achievement During Football Season
In-House Excellence Awards September 9, 2025DoorDash's in-house team created the Fan Coach campaign featuring legendary NFL coach Bill Belichick as the official game day advisor, delivering tough-love advice on food ordering and party hosting that generated 21.1 million consumer orders, 180 percent of goal achievement for incremental gross order value, and 262 million earned impressions.
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Bai Partnered with This A-List Actress to Create Buzz
In-House Excellence Awards September 8, 2025Bai, once a leader in the enhanced flavor water category, faced declining visibility and consumer confusion amid fierce competition and shifting market dynamics. With less than 12 months to reverse declining sales and regain retailer confidence, Bai embarked on a strategic transformation.
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How Fidelity Targeted Female Investors
In-House Excellence Awards September 8, 2025Fidelity Investments sought to engage women with empowering content that spoke to their specific concerns around money.
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Mucinex Casts a Spell with Penn & Teller and Delivers a 227 Percent ROI
In-House Excellence Awards September 5, 2025Facing declining market share due to shifting millennial and gen X purchasing habits, Mucinex launched a nostalgia-driven campaign to reconnect with its evolving audience, partnering with iconic entertainers Penn & Teller to stage a bold live demonstration in Grand Central Terminal.
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This Nonprofit Celebrated Female Leaders for International Women’s Day
In-House Excellence Awards September 5, 2025The nonprofit CARE shined a spotlight on female community leaders from Sierra Leone in observance of the celebration.
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How Fidelity’s Podcast Connected with Everyday People and Drove Stellar Business Results
In-House Excellence Awards September 4, 2025Money Unscripted marked Fidelity’s debut into the video podcast space, offering authentic financial storytelling that resonated with real people. The podcast featured everyday guests — not paid talent — sharing personal financial journeys, followed by expert insights from Fidelity professionals.
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Mott’s Spokesapples Stir Up the Sauce Market with a 42 Percent Sales Surge
In-House Excellence Awards September 4, 2025Facing a brand awareness issue, Mott’s launched a bold, integrated campaign to reclaim its position as the apple authority, with creative focused on “spokesapples.”
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Care Profiles by Whirlpool: How an Appliance Brand Proved Chores Are Sexy and Revolutionized Dating Apps
In-House Excellence Awards September 3, 2025Whirlpool's in-house agency WoW Studios created Care Profiles, an innovative social media experiment that transformed single men's dating app profiles to showcase them using Whirlpool appliances, proving that household chores are attractive and achieving 596.6 million impressions with a 426 percent increase in social engagement.
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Citi Turns Bike Rides into Meals, Raising $2 Million for No Kid Hungry
In-House Excellence Awards September 3, 2025Citi partnered with No Kid Hungry to launch a holiday campaign aimed at combating childhood hunger in the U.S. By linking donations to Citi Bike rides throughout November and December of 2024 — and amplifying the effort on Giving Tuesday — Citi created an emotionally resonant initiative that encouraged everyday action.
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How a Natural Ingredients Brand Mastered Artificial Intelligence: Breyers' Cost-Saving AI Campaign
In-House Excellence Awards September 2, 2025Unilever's in-house creative team U-Studio leveraged the Pencil AI platform to create an entire Breyers campaign consisting of key visuals, branding, and commercial videos, achieving 90 percent cost savings and four times production speed while maintaining strict brand governance through AI-powered workflows.
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How Blue Cross and Blue Shield of North Carolina Made Its New Brand Positioning Stick With 5,000 Remote Employees
In-House Excellence Awards September 2, 2025Blue Cross and Blue Shield of North Carolina transformed how it approached internal brand rollouts by creating a multi-touchpoint campaign that helped 5,000 remote employees understand and embrace the company's new positioning, "Your Unwavering Ally."
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How Sofy Claimed the Night with Podcasts
Smarties Awards August 29, 2025Softy crafted a serene lullaby podcast series — seamlessly integrating it into women's pre-sleep routines — to support them suffering from menstrual insomnia.
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This Bottled Water Brand Strove to Help Vietnamese Urbanites Reduce Their Stress
Smarties Awards August 29, 2025La Vie strove to educate consumers on how to restore their mental well-being in the face of stressful modern lives.
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This Paper Products Brand Tackled the Turkish Market with Social Media
Smarties Awards August 29, 2025Turkish toilet paper brand Solo leveraged TikTok, as well as mobile gaming, to market a new product line.
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Amazon miniTV Sends Personalized AI Messages to Tax Filers
Smarties Awards August 28, 2025Amazon miniTV sent personalized messages to tax filers in India using an AI version of its TV series’ actress.
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