Playbooks & Tools
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Design Thinking Empathy Map Quick Win
Quick Wins March 7, 2025This practical, easy-to-use Design Thinking Empathy Map Template helps you map out your customer’s thoughts, emotions, and experiences to uncover pain points and opportunities.
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Proposed Solution Canvas Quick Win
Quick Wins March 7, 2025This practical, easy-to-use Proposed Solution Canvas Template is designed to help you define, evaluate, and position new solutions for market success.
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Solution Benefit Analysis Quick Win
Quick Wins March 7, 2025This simple, effective Solution Benefit Analysis Framework helps you categorize and communicate the value of your solution across different dimensions to ensure a compelling and well-rounded value proposition.
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Solution Offer Design Canvas Quick Win
Quick Wins March 7, 2025Use this practical, easy-to-use Solution Offer Design Canvas to help you define, refine, and optimize your offer to maximize conversions and sales success.
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Strategic Initiative Canvas Quick Wins
Quick Wins March 7, 2025This practical, easy-to-use Strategic Initiative Canvas Template is designed to help you assess and document key initiatives, align teams, and ensure execution success.
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VoC Research Plan Quick Win
Quick Wins March 7, 2025This practical, easy-to-use Voice of Customer Research Plan Canvas Template is designed to help you define your research objectives, validate key assumptions, and develop a structured approach to collecting and analyzing customer insights.
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21st Century Marketing Manifesto Best Practices Guide
Tools January 1, 2025This manifesto will discuss the modern marketing dilemma and status quo, and then describe the different kind of thinking required to manage modern marketing performance.
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ABM Buying Committee Diagram
Tools January 1, 2025Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.
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ABM Campaign Plan and Checklist
Tools January 1, 2025Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.
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ABM Content Plan Worksheet
Tools January 1, 2025Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.
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ABM Framework
Tools January 1, 2025Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.
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ABM Metrics Dashboard
Tools January 1, 2025Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.
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ABM Platform Evaluation Template
Tools January 1, 2025Use our ABM Program Budget Template to create an ABM program budget and track your spending.
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ABM Program Budget Template
Tools January 1, 2025Use our ABM Program Budget Template to create an ABM program budget and track your spending.
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ABM Roles Matrix
Tools January 1, 2025Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.
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ABM Strategy Playbook
Playbooks January 1, 2025Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
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ABM Tiers Worksheet
Tools January 1, 2025Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.
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Account and Product Mapping Template
Tools January 1, 2025Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
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Account Executive Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for this position.
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Account Scoring Template
Tools January 1, 2025An analysis tool to evaluate corporate accounts based on 6 key criteria.
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