Research Studies
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Live Video Report, 2019 Edition
Research Reports December 15, 2019The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.
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CMO Trend Brief: Future of B2B Marketing, 2020 Edition
Research Reports December 11, 2019The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.
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Future of B2B Marketing Report, 2020 Edition
Research Reports December 11, 2019Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.
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CMO Trend Brief: Future of Work, 2020 Edition
Research Reports November 27, 2019Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.
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Future of Work Report, 2020 Edition
Research Reports November 27, 2019Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skill sets, workspaces, and more are transforming to stay competitive.
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CMO Trend Brief: Corporate Venture Capital, 2020 Edition
Research Reports November 26, 2019This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.
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Corporate Venture Capital Report, 2020 Edition
Research Reports November 26, 2019Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.
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CMO Trend Brief: Future Consumer, 2019 Edition
Research Reports November 21, 2019This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.
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Future Consumer Report, 2019 Edition
Research Reports November 21, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.
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CMO Trend Brief: Consumer Neuroscience, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of Consumer Neuroscience so marketing leaders can get ahead of the curve on this important trend.
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CMO Trend Brief: Future of Programmatic, 2019 Edition
Research Reports November 15, 2019This quick read sums up the must-know aspects of the programmatic technology so marketing leaders can get ahead of the curve on this important trend.
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Consumer Neuroscience Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on Consumer Neuroscience features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Future of Programmatic Report, 2019 Edition
Research Reports November 15, 2019The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.
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5G Report, 2019 Edition
Research Reports October 29, 2019The next generation of cellular technology is getting rolled out. This report explores what can marketers expect from 5G and how to prepare for the change it will bring.
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CMO Trend Brief: 5G, 2019 Edition
Research Reports October 29, 2019This quick read sums up what marketing leaders need to know about the promise of 5G and what marketers can do to prepare as the next generation of cellular technology is rolled out.
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Artificial Intelligence Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on Artificial Intelligence features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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CMO Trend Brief: Artificial Intelligence, 2019 Edition
Research Reports October 9, 2019This quick read sums up the must-know aspects of Artificial Intelligence for marketing leaders who want to get ahead of the curve on this important trend.
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CMO Trend Brief: Virtual Reality, 2019 Edition
Research Reports October 9, 2019This quick read sums up what marketing leaders need to know about virtual reality’s impact on the future of advertising, customer experience, and brand engagement.
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Virtual Reality Report, 2019 Edition
Research Reports October 9, 2019The 2019 Edition of the ANA Marketing Futures Report on the virtual reality features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.
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Media Agency Compensation Practices
Research Reports September 16, 2019Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.
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