Industry Insights
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Editor Highlights: The Latest on Email, CTV, and Data Clean Rooms
Leading Edge September 19, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Is the Language of Measurement Holding Marketers Back?
Leading Edge September 17, 2025Henry Innis, co-founder and CEO at Mutinex, explains the difference between “media mix modeling” and “market mix modeling.”
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How Companies Can Foster and Support Their Employees
Leading Edge September 16, 2025To create compelling ads that engage consumers, marketers first need to look inside their organizations. Resonating effectively with consumers requires resonating with their own employees to booth productivity and collaboration internally. Teams work better together, for instance, when they feel comfortable brainstorming and finding ways to innovate and proactively evolve.
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IP Addresses Aren’t as Simple or Stable as Marketers Think
Leading Edge September 15, 2025Vinod Kashyap, chief product officer (CPO) at Digital Envoy, discusses the real fluctuating nature of these staple identifiers and how to harness them effectively.
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Tim Ellis Is Future-Proofing the NFL, One Activation at a Time
Pulse September 15, 2025Tim Ellis, CMO at NFL, highlighted the league’s multifaceted approach to engaging fans, including the brand’s human approach to leveraging technology.
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Why Advertising Needs to Reset Around Outcomes
Leading Edge September 10, 2025Vlad Streslov, head of growth at Attain, discussed the need for accountability in regards to business outcomes.
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General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing
Pulse September 8, 2025Norm de Greve, SVP and CMO at General Motors, says marketing must shift from static campaigns to adaptive systems powered by artificial intelligence, data, and creativity.
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These Award-Winning Campaigns Put People & the Planet at the Center
Pulse September 8, 2025Leading with a purposeful mission and creating human-focused campaigns with a measurable impact is marketing at its finest. Below are campaigns that did just this — and inspired people to participate in their communities.
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Editor Highlights: The Latest on Talent, B2B, and OOH
Leading Edge September 5, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Leading Edge highlights content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How to Cut the In-Game Marketing Spend Gap
Leading Edge September 4, 2025Omri Argaman, CMO/CGO of Zoomd, discusses the real value of in-game advertising.
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Social Listening: Use TikTok as Your Marketing Focus
Leading Edge September 3, 2025Michal Fuchs, influencer marketing and creative director at Zoomd, discussed the importance of using TikTok as a listening and research tool for consumer wants and needs.
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B2B’s Brand Blind Spot Is Impeding Growth. Only B2B Can Solve It
Leading Edge September 2, 2025Our inaugural 2025 ANA/Stein Brand-to-Demand Maturity Study, based on data from nearly one hundred B2B marketers, reveals a unique B2B contradiction: While 100 percent of marketers say integrating brand and demand is important, only 26 percent equally balance brand and demand investments. Moreover, 85 percent believe their companies underfund marketing.
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These Award-Winning Campaigns Leveraged the Art of Storytelling
Pulse September 1, 2025Storytelling is forever. No matter how technology advances and changes the way people consume information, work, and even socialize, the power of effective storytelling will never become obsolete; if anything, a compelling narrative can help brands stand out in a sea of sameness and boringness. If people feel connected to a brand and product, a brand will stay relevant.
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A Conversation with Data Axle Nonprofit’s Richard Geiger
Pulse August 28, 2025Richard Geiger, SVP of strategy and innovation at Data Axle Nonprofit, has deep experience with data, data collection and analysis, as well as using data to solve problems and tell stories. The ANA Nonprofit Federation spoke with Geiger, a member of the Federation's Advisory Council and mentor, about his path from urban planner to fundraising maestro, Data Axle Nonprofit's work for "big missions," navigating patchwork data privacy laws, and how they are steering their clients through very challenging headwinds.
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Shape B2B Deals Early: Using Buyer Intent to Drive Business Growth
Leading Edge August 26, 2025Research shows B2B buyers are increasingly self-directed. In fact, 70 percent conduct research before ever engaging a vendor, according to Demand Gen Report, 2023. Being late to the process means playing catch-up. To increase your winning average, companies need to show up earlier. That’s where understanding intent to buy becomes essential.
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Why Fragmentation Still Defines the CTV Landscape
Leading Edge August 25, 2025Dan Larkman, CEO of Keynes Digital, discusses the CTV landscape.
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Editor Highlights: The Latest on Creative, Data, and Privacy
Pulse August 22, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Blind Trust in AI Targeting Tools Will Doom Advertisers
Leading Edge August 21, 2025Machine learning has been the backbone of advertising technology for more than a decade, powering the ad buying, optimization, and measurement tools that are used by Fortune 500 brands, small businesses, holding companies, independent agencies, and every sized ad buyer in between.
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Isn't It Time That Brands Embraced AI Testing?
Leading Edge August 20, 2025Ian Forrester, CEO and founder at DAIVID, discusses why marketers should test their ads with AI for better results.
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The Award-Winning Campaigns Successfully Engaging Families
Pulse August 18, 2025Below are campaigns that helped connect parents and kids.
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