Event Recaps
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Delivering Performance in the Era of AI: The Future of Direct Mail in an Omnichannel World
Event Recaps October 28, 2025Brands in the U.S. will spend nearly $40 billion this year to support their direct mail efforts, but how is the channel’s role likely to evolve in the future? Jonathan Margulies addressed this question and others while reviewing key findings from Winterberry Group’s annual Delivering Performance research series.
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How to Measure B2B CX — and Prove Its Impact
Event Recaps October 28, 2025Cameron Conway, XM consulting lead at Qualtrics, broke down how leading B2B brands are making CX measurable — and how those insights are being used to shape brand strategy, improve pipeline health and demonstrate marketing ROI.
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Measuring the Power of Omnichannel via Direct Mail
Event Recaps October 28, 2025In this session, see how marketers can use mail to elevate campaign performance, enhance attribution, and prove the value of direct mail with research based integrated marketing approaches.
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Scaling Innovation with Gen AI: American Express’s Blueprint for Marketing Transformation
Event Recaps October 28, 2025Discover how American Express is harnessing the power of generative AI to revolutionize marketing operations, enhance compliance, and accelerate speed to market.
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Sponsorship Agreements in College and Professional Sports: Current Trends and Negotiation Tips for Sponsors
Event Recaps October 28, 2025This session will highlight current trends and discuss negotiation strategies for brands, with a focus on key provisions in sponsorship agreements including category exclusivity, content rights, media spend and accounts, territory and activation restrictions, and remedies for under-delivery.
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Sticky Customers, Sticky Legal Issues: Loyalty and Consumer Incentives Under the Microscope
Event Recaps October 28, 2025This session takes a deep dive into the compliance requirements surrounding loyalty and promotional campaigns, including the legal treatment of consumer incentive and loyalty programs and the corresponding privacy and advertising regulations.
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Aquila
Event Recaps October 27, 2025Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.
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Key Tips on How to Make Your Brand Unforgettable
Event Recaps October 27, 2025In just over a decade, Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.
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The Food Trends Inspiring PepsiCo
Event Recaps October 27, 2025Hernán Tantardini, CMO at PepsiCo Foods, U.S., explained how the company’s marketing draws inspiration from consumers’ yearning for harmonious food pairings, wholesome ingredient sourcing, spicy flavors, and food truck fare.
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Advertising for Health and Wellness: The Shifting Standards for Substantiation
Event Recaps October 26, 2025This panel will review the shifting standards and ambiguities in regulatory authority in the health and wellness products space. The discussion will cover recent enforcement trends, implied and express claims, and the pitfalls to avoid when using testimonials, influencers, and reviews.
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Building Trust in Influencer Marketing: Strategies and Legal Insights
Event Recaps October 26, 2025This panel will discuss different approaches to addressing credibility and trust in influencer marketing, including the NAD’s Influencer Trust Index and the certification program that BBB National Programs is developing as well as examples of how brands are currently managing such risks.
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Complications for Cause Marketing Online: New Laws in California and Hawaii Complicate Compliance for Many Familiar Promotion Types
Event Recaps October 26, 2025California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Hawaii has adopted a piggyback law raising similar concerns. Learn what is covered and how to comply.
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E-Commerce in Focus: Class Action Trends, Mass Arbitration, and Proactive Protection
Event Recaps October 26, 2025This session will spotlight several of the latest class action trends and legal landmines facing e-commerce businesses. Panelists will also address the growing phenomenon of mass arbitration and its impact on online sellers.
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Marketing Transformed: Harnessing AI for Insights, Growth, and Commercial Excellence
Event Recaps October 26, 2025Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.
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Preparing for the World Cup
Event Recaps October 26, 2025With the 2026 FIFA World Cup coming to the U.S., Canada, and Mexico next summer, marketers need to start planning now about how to get in on all of the action without getting a red card. This panel will discuss sponsor rights, ambush marketing, and effectively working with athletes.
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Protecting Consumer Privacy While Building Your Brand: How the DAA Built the Model for Industry Self-Regulation
Event Recaps October 26, 2025In this session, a brand leader along with executives from DAA and its accountability partners will discuss the privacy challenges facing brand marketers today and how the DAA's self-regulatory program and tools are helping companies address those issues while strengthening businesses and brands.
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So You’ve Received a Civil Investigative Demand…
Event Recaps October 26, 2025Receiving a Civil Investigative Demand (CID) from the Federal Trade Commission or a State Attorney General can be alarming. This panel will discuss what to do (and what not to do) in response to a CID.
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The Doomscroll Dilemma: How Your Brand’s Website and Socials Could Expose You to Risk in 2026
Event Recaps October 26, 2025This session will help you spot the regulatory, self-regulatory, and litigation traps related to your common e-marketing and sales practices, such as pricing and delivery fee practices, content copyright risks, and affiliate marketing.
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“Sweepstakes Casino” Backlash: A Time of Reckoning for Misuse of the AMOE
Event Recaps October 25, 2025This “basics” panel will focus on the “alternative method of entry” (or AMOE) which has been stretched to its limits by the emerging phenomenon of so-called “sweepstakes casinos.”
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#Ad or Not? Avoiding Legal Issues with Influencers in an Increasingly Litigious Environment
Event Recaps October 25, 2025Although decisions by the courts and guidance from the NAD, FTC, and state regulators have provided guidelines for influencer marketing, gray areas abound. In this session you will learn about recent cases, common pitfalls, and how to protect your company when using influencers.
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