Knowledge Partners
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A World of Pain: How Principal Media Is a Game Where Everyone Loses
Knowledge Partners April 25, 2025This paper takes a deep dive into principal media, where media agencies and their associated parties buy media to re-sell it to their clients. The overall conclusion is that principal media is damaging to all parties who participate in it; the advertisers, media agency groups, and media owners/vendors.
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Creator-Driven Affiliate Marketing's Revenue, by the Numbers
Money Slides April 25, 2025EMARKETER calculates the U.S. creator revenues from social media affiliate marketing in each of the past years since 2022 and then projects forward through 2027.
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Spending on Sponsored Content, by the Numbers
Money Slides April 24, 2025EMARKETER calculates the revenue generated by creators for their sponsored content in each of the past years since 2022 and then includes forecasts for 2025, 2026, and 2027.
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Ad Spend on Social Networks, by the Numbers
Money Slides April 23, 2025EMARKETER calculates U.S. spending on social network advertising in 2024 and then projects forward through 2028.
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Would You Buy a Car on TikTok? What Auto Brands Need to Know About How Consumers Shop for Cars in 2025
Knowledge Partners April 23, 2025Using a wealth of compelling data, Inspira Marketing lays out the case for why social media is no longer simply a brand awareness driver, it’s a powerful sales tool, even with big ticket items like automobiles.
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Comparing Podcast Platforms' Popularity
Money Slides April 22, 2025EMARKETER compares the fluctuating number of podcast consumers attracted by Spotify, Apple Podcasts, and YouTube, respectively, since 2021.
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TV and CTV Ad Sales, by the Numbers
Money Slides April 22, 2025EMARKETER tracks the decline in ad spending on traditional TV as those dollars have shifted increasingly to CTV. Indeed, EMARKETER projects that ad spend on CTV will surpass TV in 2028.
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Charting the Prevalence of Programmatic Auction Duplication
Money Slides April 21, 2025Jounce Media records the number of directly integrated exchanges maintained by prominent media outlets across web, mobile, and CTV, offering an illuminating proxy for the prevalence of the duplicate programmatic auctions conducted by these outlets.
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Mapping Privacy Laws Across the Globe
Money Slides April 18, 2025General Motors illustrates where consumer data privacy legislation is established or emerging in the U.S. and countries around the world.
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MFA Growth and Contraction Year to Year
Money Slides April 18, 2025Jounce Media graphs the rise and fall of Made-for-Advertising (MFA) websites from 2020 to 2024, noting the precipitous decline caused by the release of the ANA’s Programmatic Supply Chain Transparency Study in 2023.
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Charting Walled Gardens’ Growth Year to Year
Money Slides April 17, 2025Jounce Media reveals the growing predominance of walled gardens such as Amazon, Meta, and YouTube in the programmatic media ecosystem from 2017 to 2024, comparing their share of non-search digital advertising to that of the “open internet” (i.e., that part of the programmatic market separate from walled gardens).
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Why Brands Should Consider a Total Search Strategy
Knowledge Partners April 17, 2025Goodway Group discusses how the search landscape’s rapid shifts demand new strategies to stay visible and relevant.
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Wall Street's Underestimation of New Tech Markets
Money Slides April 17, 2025Morgan Stanley records the investment community’s history of misjudging the size of the financial opportunities presented by the emergence of new technologies, from PCs to the internet to mobile devices to the cloud — a history that should, perhaps, be taken into account when projecting the futures of still newer technologies such as AI.
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SMBs’ Adoption of AI for Campaign Management
Money Slides April 16, 2025Morgan Stanley gauges small- and medium-sized businesses (SMBs) past and future use of tools like Performance Max and Advantage+, along with those SMBs expectations for these tools’ impact on ROAS.
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The Fleeting Shelf-Life of Programmatic Media
Money Slides April 16, 2025Jounce Media graphs the velocity with which content ages out of the programmatic media supply chain (measured apart from walled gardens), with 41 percent of supply having been created within a week of the auction.
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Charting the Growth in Programmatic Ad Spending
Money Slides April 14, 2025In his remarks at the 2025 ANA Media Conference, ANA CEO Bob Liodice shared data that reveals the increase in spending on programmatic media since 2023, with a projection forward to 2027.
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Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns
Knowledge Partners April 14, 2025Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.
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Multicultural Buying Power, by the Numbers
Money Slides April 10, 2025Asian Media Group shares data from NielsenIQ that reveals the buying power Asian, Hispanic, and African-American consumers in the U.S. and compares those figures to the relative share of the population that those demographics represent.
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What Emerging Technologies Are People Most Afraid Of
Money Slides April 7, 2025The Kantar Groups shares survey data revealing the level of fear that people express about generative AI, neurotechnology, language translation tools, mixed-reality headsets, and self-driving vehicles.
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What Marketers Need to Know About the Programmatic Landscape in 2025
Knowledge Partners April 2, 2025Viant outlines the most critical trends for 2025 — Autonomous Advertising, Connected TV Growth, Supply Path Optimization, and Sustainability in Advertising — and provide actionable strategies to help ensure your success.
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