Case Studies
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Gold Peak Tea Appeals to "Golden Hour" Photography on Social Media
Smarties Awards August 25, 2025Gold Peak Tea, a Coca-Cola brand, emphasized its gold-hued product through a photography-based social media campaign.
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Google Markets an AI Tool with Creator Halloween Experience
Smarties Awards August 25, 2025Google leveraged creators to market its AI tool during a Halloween experience.
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Pitching Bottled Water in Vietnam
Smarties Awards August 25, 2025Nestlé water brand La Vie launched a new line to appeal to consumers who wanted the health benefits of mineral-rich water without the minerality of flavor.
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Pitching Bottled Water with AI in Vietnam
Smarties Awards August 25, 2025Nestlé water brand La Vie leveraged AI technology to help launch a new line to appeal to consumers who wanted the health benefits of mineral-rich water without the minerality of flavor.
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Gatorade Creates Geo-Targeted Ads to Help People Play Sports
Smarties Awards August 22, 2025Gatorade’s campaign utilized geo-targeted ads, in partnership with Google Maps, to help people in India find available spaces to play sports.
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Nestlé Uses TikTok Live Streaming and Influencers for Its Children’s Formulated Milk
Smarties Awards August 22, 2025Nestlé targeted mothers with a TikTok and influencer campaign that advertised its children’s formulated milk.
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Predicting Paradise: How AI Drove Luxury Bookings for Miraval Berkshires
Smarties Awards August 22, 2025Miraval Resorts drove online bookings for its Berkshires property using an omnichannel approach powered by machine learning that targeted luxury travelers and health enthusiasts across the customer journey.
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Progressive Utilizes AI for Its Pandora Campaign
Smarties Awards August 22, 2025Progressive utilized AI for its streaming audio campaign on music streaming platform Pandora.
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Rockstar’s Bro-Code Unites Blue-Collar Workers
Smarties Awards August 22, 2025Rockstar’s “Bro-Code” campaign redefined energy drink marketing by prioritizing community and blending occupation-specific media, CRM-driven engagement, and strategic partnerships to drive engagement and foster loyalty.
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This Cement Brand Appealed to Home Builders During the Indian Premier League
Smarties Awards August 22, 2025UltraTech Cement Ltd sponsored a streaming of the Indian Premier League to advertise its cement in real time.
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This Company Pitched Its Tea and Coffee Brewer with a Video and Podcast Series
Smarties Awards August 22, 2025Turkish brand Beko hired two comedians to share conversations over tea while demonstrating the benefits of its small home appliance.
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Aspirin, the Official Sponsor of Fans' Hearts
Smarties Awards August 21, 2025After learning that sports fans are up to two times more likely to experience a heart event than other people, Bayer targeted the demographic with content encouraging them to seek a cardiovascular health assessment.
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Hellmann’s Mayonnaise Strives to Achieve Dominance in India
Smarties Awards August 21, 2025The brand collaborated with Mumbai restaurants to demonstrate how its product could even further elevate Indians’ favorite burgers.
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How This Car Brand Generated Sales Without Even Letting Customers Test Drive
Smarties Awards August 21, 2025Vietnamese car brand VinFast worked with a fleet of influencers to create livestream and achieve a first for the brand: Inspiring buyers to place pre-orders without ever even test driving the brand’s new electric vehicle model.
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How Vaseline Used AI and Influencers to Improve Skincare Routines
Smarties Awards August 21, 2025With its “#BebasHealing” campaign, Vaseline aimed to position itself as an ideal solution for women concerned about skin care while traveling. The brand partnered with a well-known influencer and used AI technology to create a highly engaging and effective promotion.
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This High-Tech Campaign Was a First for This Electronics Retailer
Smarties Awards August 21, 2025In an effort to differentiate itself from other electronics retailers, Vestel Turkey implemented a high tech, proactive campaign, with an execution that used state of the art data analysis and artificial intelligence to ensure it drove both engagement and business results.
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This Turkish Company Pitched Its Appliances with a Video Game
Smarties Awards August 21, 2025Arçelik leveraged gamification to promote sales of its smart cooking devices.
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Using Pets to Predict Natural Disasters
Smarties Awards August 21, 2025PetPace Ltd. leveraged AI to interpret pet health data so as to offer real-time warnings of imminent earthquakes.
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Bank of America’s Social-First Economic Newsroom
Smarties Awards August 20, 2025Bank of America transformed its social strategy, evolving from branded marketing to real-time economic journalism. Through its Social Newsroom, the brand delivered rapid, data-driven insights in a digestible format, fostering financial literacy.
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How This Detergent Brand Showed Consumers Its Power
Smarties Awards August 20, 2025Turkish detergent brand Yumos used powerful creative, interactive voting, and a myriad of different channels to boost its business and gain market share in a competitive vertical.
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