Industry Insights
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The Great Marketing Level-Set: Why AI in 2025 Rewards Strategy, Not Size
Leading Edge August 14, 2025The ANA’s Cord Silverstein shares tips for leveraging AI.
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LLMs Aren’t Built for Creativity. Here’s What the Advertising Industry Should Do About It.
Leading Edge August 13, 2025GM Americas at Springboards, Carolyn Murphy argues that an over-reliance on AI risks a loss of the human creativity that’s essential to great marketing. Learn her tips for mitigating that risk.
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AI Is Crashing the Creative Party – And Already Creating Better Ads Than Expected
Leading Edge August 12, 2025Ian Forrester, CEO and founder at DAIVID, discusses how DAIVID is using AI-powered creative testing technology to measures the effectiveness of AI-created ads at scale, predicting the emotional and brand impact of campaigns.
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Incremental Lift Models Help Companies Market to the Right People
Leading Edge August 11, 2025Anteriad’s Kevin Hope explores the value that incremental lift models hold for B2B marketers.
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Building Trust — Two New Reports Demonstrate Ethical Accountability
Leading Edge August 10, 2025Trust isn’t just a nice thing to have — it’s a business imperative. Research shows that 90% of American consumers buy from brands they trust, and 87% are even willing to pay more for products from those brands. Learn why the key is ethical marketing.
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Editor Highlights: Why You Should Take Risks & Unlocking B2B Buyers
Pulse August 8, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Future of TV Is More Connected Than You Think — Here’s How Marketers Can Prepare
Leading Edge August 7, 2025Fubo’s Jennifer Monson explores the new possibilities being unlocked by CTV.
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Inside Viant’s Vision for Smarter, AI-Driven Measurement
Pulse August 6, 2025Tim and Chris Vanderhook have never been satisfied with the status quo. As co-founders of Viant Technology, they’ve spent their careers building solutions that challenge legacy metrics and empower marketers with smarter tools. They discussed attribution pitfalls, AI-powered planning, and why it’s time to stop treating measurement as a reporting layer.
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Why Modern Performance Demands a Unified Brand-to-Conversion Strategy
Leading Edge August 5, 2025Learn how to rebuild measurement and optimization frameworks to capture today’s path to purchase.
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Agentic AI Joins the Team — Five Moves for Brand Leaders
Leading Edge August 4, 2025Betty Louie, general counsel at The Brandtech Group, outlines five things brand leaders should do today to create a framework to supercharge the adoption of agentic AI and mitigate against potential operational, legal, and reputational exposure.
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Survey: How Marketers Are Tackling Their Agency Management Models
Leading Edge July 30, 2025From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.
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Taxonomies Are Dead, Long Live Vibe Targeting
Leading Edge July 30, 2025Brendan Norman, the leader of Classify, an AI-powered contextual advertising platform, shares insights on Sentiment-Driven Targeting.
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Inside the Shift: Why Hybrid Teams Are Your Competitive Edge
Leading Edge July 28, 2025Learn how best to integrate and capitalize on the value that freelance talent can afford your in-house marketing team.
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Editor Highlights: Consumer Concerns, Insurance Marketing, and Finance Management
Pulse July 25, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Ban the Binary: Why Brand and Demand Must Be Built Together
Pulse July 24, 2025The ANA’s Stephanie Fierman calls into question the conventional dichotomy of brand and demand.
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Marketing with Confidence: A Marketer’s Field Guide to the 2025 ANA Impact Pulse Report (Formerly the Response Rate Report)
Leading Edge July 24, 2025Demand Metric’s John Follet shares tips for getting the most out of the 2025 ANA Impact Pulse Report.
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Short-Term Pressure, Long-Term Vision: Rethinking ROI with Pharmavite
Pulse July 23, 2025The ANA’s Jess Mitchell examines how to measure ROI, what metrics marketers are overlooking, and what’s next for the industry with Tommaso Visentini, Pharmavite’s vice president of analytics, insights, and brand activation.
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The Strengths of Walled Gardens: Leading With Brand Suitability, Not Brand Safety
Leading Edge July 22, 2025Luiz Felipe Barros, global chief marketing officer at Channel Factory, argues that walled gardens offer an excellent means of ensuring that ads runs alongside the right content and context, considering tone, intent, and engagement.
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When It Comes to Search Strategy, Brands Need to Think in Terms of Conversations, Not Silos
Leading Edge July 21, 2025Measure Protocol’s Paul Neto argues that internet users are using AI tools and traditional search engines in complementary ways as part of the same queries, a fact that urges a blended method for how marketers approach SEO and answer engine optimization (AEO).
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From Functional to Iconic: Why Vibe Marketing Breaks Through in the Era of Brand Blur
Leading Edge July 18, 2025Nayelli Garcia-Avalos explains how AI enables “vibe marketing” and the advantage this can afford marketers striving to bolster brand equity.
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