Industry Insights
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ANA MarTech Glossary
Leading Edge February 18, 2020The ANA Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.
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The 2020 Olympics Are a Huge Moment for Women — Here’s Why
Leading Edge December 5, 2019Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.
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How Promoting Female Athletes Will Equalize the Game
Leading Edge July 8, 2019Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.
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Why We Need to Champion Women in Sports
Leading Edge July 5, 2019Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.
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How Your Brand Can Really Promote Women
Leading Edge July 2, 2019Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.
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How Your Brand Can Really Promote Women
Leading Edge June 25, 2019When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.
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Why We Need to Champion Women in Sports
Leading Edge June 18, 2019The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.
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How Promoting Female Athletes Will Equalize the Game
Leading Edge June 11, 2019Several companies and organizations that attended #SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.
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2018 Email Marketing Lookbook
Leading Edge May 31, 2019This report highlights some examples of great emails to provide inspiration for your own campaigns. In this second edition, examples are included that represent the best of email marketing.
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#SeeHer Drives Growth for eBay and Anheuser-Busch
Leading Edge April 24, 2019Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.
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Multi-Touch Attribution
Leading Edge March 15, 2019Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.
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Precision vs. Reach
Leading Edge March 15, 2019Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.
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Probabilistic vs. Deterministic
Leading Edge March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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Understanding Attribution
Leading Edge March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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What Is Attribution?
Leading Edge March 15, 2019Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.
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What Is Match Rate?
Leading Edge March 15, 2019Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.
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2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight
Leading Edge January 29, 2019The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the changing landscape.
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Next-Generation TV White Paper
Leading Edge January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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