mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Multiplier%20Effect%20%E2%80%94%20A%20Marketer%E2%80%99s%20Guide%20to%20Brand%20Building%20in%20the%20Performance%20Era%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-2025-05-bic-may25-warc%0A%0AAnn%20Marie%20Kerwin%20from%20WARC%20presented%20findings%20from%20The%20Multiplier%20Effect%2C%20a%20collaborative%20report%20emphasizing%20that%20successful%20marketing%20requires%20integrating%20brand-building%20and%20performance%20strategies%20rather%20than%20treating%20them%20as%20separate%20silos.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A