ANA Trainers

Michael J. Granoff

Founder

Sleight of Brand

Michael J. Granoff is a performance marketing leader with more than 18 years of experience driving measurable growth across B2C and B2B segments in financial services. As Director of B2B Marketing Strategy & Planning at Santander Bank, he led a marketing team focused on incremental contribution to small business and enterprise-level account acquisition, engagement, and deepening of both business and high-value personal banking relationships

Previously, as Director of 1:1 Marketing, he oversaw Santander’s direct marketing, email marketing, marketing automation, and lead management functions, aligning creative strategy and data analytics to improve ROI across multiple lines of business. Earlier in his career, he guided consumer and business banking initiatives at Citizens Bank, developing integrated campaigns that advanced measurable acquisition and retention outcomes

Today, as Founder of Sleight of Brand, Michael helps organizations sharpen marketing effectiveness through highly focused audience insights, strategy, measurement, and optimization. He is based in the Boston area and is an active member of the regional marketing community.