Highlights From ANA Technology Practice Leadership

The NFL’s Chi Ogbuehi joined On Scope to unpack how she and her team leveraged a new, league-wide MarTech strategy to engage a whole new audience.

To aid in the drafting and negotiation of AI Tool-specific contract terms, the Association of National Advertisers, along with Venable LLP, has created an “AI Rider” template to help its members draft and negotiate the use of AI Tools in their ad creative service arrangements.

Demand Metric and GNW Consulting surveyed 200+ marketing leaders to uncover why nearly one in three martech implementations fail. Strategic consulting, change management, and leadership involvement are the keys to unlocking long-term success.

With over 400 responses to our membership survey, ANA presents a clear picture of what key marketers think of the AI transformation (hint: it's curious and optimistic), the ways that marketers are testing and implementing, and how they see the future of AI moving forward.

During a session at the ANA’s 2025 Future of Marketing Leadership Conference, a panel of marketing technology (martech) experts responded to a series of questions to share their perspectives on an array of issues facing the martech community.

This report explores the current state of Generative AI in search marketing and its impact on SEO and SEM strategies and provides actionable insights for marketers to leverage this emerging technology while navigating its potential pitfalls.

The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.

Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.

ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.

The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.