Highlights From ANA Technology Practice Leadership
Gain strategic perspective from the forefront of AI and martech. In this exclusive collection, the ANA’s Technology Practice leaders highlight standout content and share their thinking on the trends, challenges, and innovations shaping the future of this segment.
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How MarTech Helped the NFL Score New Fans | On Scope
Podcast Clips September 9, 2025The NFL’s Chi Ogbuehi joined On Scope to unpack how she and her team leveraged a new, league-wide MarTech strategy to engage a whole new audience.
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Generative AI Use in Advertising Contracts
Pulse June 26, 2025To aid in the drafting and negotiation of AI Tool-specific contract terms, the Association of National Advertisers, along with Venable LLP, has created an “AI Rider” template to help its members draft and negotiate the use of AI Tools in their ad creative service arrangements.
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The State of Martech Implementation
Knowledge Partners June 23, 2025Demand Metric and GNW Consulting surveyed 200+ marketing leaders to uncover why nearly one in three martech implementations fail. Strategic consulting, change management, and leadership involvement are the keys to unlocking long-term success.
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The AI Marketing Transformation: Moving Forward, at Different Speeds
Research Reports March 5, 2025With over 400 responses to our membership survey, ANA presents a clear picture of what key marketers think of the AI transformation (hint: it's curious and optimistic), the ways that marketers are testing and implementing, and how they see the future of AI moving forward.
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How Today’s Martech Leaders Are Tackling the Biggest Challenges and Driving Innovation in the Modern Marketing Environment
Event Recaps February 13, 2025During a session at the ANA’s 2025 Future of Marketing Leadership Conference, a panel of marketing technology (martech) experts responded to a series of questions to share their perspectives on an array of issues facing the martech community.
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Generative AI for Search Marketing
Research Reports December 3, 2024This report explores the current state of Generative AI in search marketing and its impact on SEO and SEM strategies and provides actionable insights for marketers to leverage this emerging technology while navigating its potential pitfalls.
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ANA Collection of Summary Reports on Artificial Intelligence
Research Reports April 10, 2024The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.
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Generative AI in Creative and Content: Exploring the Art of the Possible
Event Recaps December 12, 2023Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.
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ANA AI Glossary
Research Reports October 19, 2023ANA’s ASK Research Service compiled a comprehensive glossary of terms and definitions relating to artificial intelligence.
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Tapping Into the Power of Generative AI for Strategic Marketing Transformation
Research Reports September 8, 2023The introduction of generative AI is poised to reshape industries, especially marketing. This ANA guide offers insights, applications, and steps for leveraging generative AI with your marketing strategies.
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