Highlights From ANA Inclusive Marketing Practice Leadership

The beverage brand sought to appeal to African Americans through a partnership with track and field star Sha’Carri Richardson.

IKEA launched a culturally fluent Spanish-language website and campaign celebrating linguistic diversity among Hispanic families, driving engagement and sales through relatable storytelling, search strategy, and inclusive digital experiences.

Tennessee’s Sound Sites campaign reimagined alt-text as lyrical storytelling to make travel more inclusive — driving engagement, awareness, and accessibility for blind and visually impaired travelers.

At Savage X Fenty, inclusivity isn't just a campaign, it's the foundation of the brand. In this session, get a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.

In this video, the ANA AIMM team challenged the risks of eliminating segment-specific strategies, shared new insights into consumer expectations, and provided marketers with frameworks to authentically connect with each and all consumers — resetting, relaunching, and reigniting growth.

The automotive brand leveraged the tropes of foreign cinema to appeal to Chinese, Vietnamese, and Korean audiences.

In this webinar, Unilever's agency Arc Worldwide discussed the award-winning "Untold Beauty" campaign. They shared a case study of this 2025 ANA Reggie GEM® Award-winning work providing strategies and best practices to drive growth.

This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.