Navigator Quick Tips
The ANA AI for Marketers Tool Navigator is built in Airtable, which is a hybrid between a spreadsheet and a database. Here are some quick tips to help you get the most out of the Navigator.
- Just like a spreadsheet, you can easily scroll to see all the available columns. But we’ll make it easy for you right here:
Column 1: Name of Tool
Column 2: Logo (yes, you can download it)
Column 3: Website Address (yes, you can click on it)
Column 4: ANA Use-Case Category (consistent with our Use-Case Categories listed in the ANA AI Use-Case Compendium)
Column 5: Advertising Taxonomy (available tags are listed below)
- 3D Imaging (Production)
- Accessibility (Production)
- Account Management (Account)
- AI Agents
- Audience Segmentation & Targeting
- Brand Perception & Awareness Tracking
- Brand Safety & Fraud Detection
- Campaign Management & Automation (Ad Operations)
- Content: Creation & Curation (Creative)(Social)
- Contract Negotiation/Review (Legal) (Investment Team)
- Creative - Product Descriptions/MetaTags (Operations)
- Creative Optimization (Operations)
- CRM
- Customer Journey Mapping
- Customer Support & Chatbots
- Data Evaluation & Acquisition
- Data Management
- Digital Asset (non-video) Production
- e-Commerce & Product Recommendations (e-commerce)
- Email Marketing
- Enterprise Knowlege and Learning
- Experiential Marketing
- Finance & Budgeting
- General - All Purpose
- HR & Talent Management/Continuing Education/Training
- Influencer Marketing
- Legal & Compliance
- Market Intelligence
- Marketing Automation Suite
- Marketing Tools - Podcast/Audio
- Media Buying - Audio/Radio
- Media Buying - DOOH/OOH
- Media Mix Modelling
- Media Planning
- Operations/Workflow
- Performance Analytics & Reporting
- Personalization
- Predictive Analytics
- Presentation Design
- Procurement
- Production - Animation
- Production - Audio/Podcast
- Production - Digital Video
- Production - Games
- Production - Immersive/VR/AR/Metaverse/Avatars
- Production - Product shots
- Production - Social Media Creative/Resizing
- Production - Translation/Dubbing
- Production - Video
- Programmatic Advertising & Media Buying
- Project Management
- Recommendation Engine
- Reporting
- Research
- Robotic
- Sales Automation Suite
- Sales Marketing
- Sales Research/Prospecting
- Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
- SMS Marketing
- Social Media Management & Listening
- Speech Synthesis
- Transcription
- TV Media Buying
- Website Development
Column 6: Brief description of the tool
Column 7: AI Type Tags (available tags are listed below)
- 3D Modeling/Metaverse/Avatars
- Agent
- Agentic
- AI Marketing/Advertising Platforms
- Assistant - Co-Pilot
- Automation
- Automation - Data Management & Analytics
- Automation - DSP
- Chatbot
- Computer Vision
- Frontier Model
- Generative AI - General
- Generative AI - Content Summary
- Generative AI - Text to Image
- Generative AI - Text-to-Audio
- Generative AI - Text-to-Video
- Generative AI - Transcription
- Generative AI - Visual Enhancement
- Generative AI - Reasoning
- Generative AI - Research
- LLM
- Machine Learning
- Physical AI
- Predictive
- Translation
Column 8: Parent Company
Column 9: Year Founded
Column 10: HQ Location
Column 11: HQ Address (where available)
Column 12: CEO
Column 13: Company Phone Number (where available)
Column 14: Contact email (where available)
Column 15: Notes (where applicable)
Column 16: Investors (please note that AI was occasionally used to identify investors, so please use with caution and take as directional. Should you note any errors, please contact us at marketing-technology@ana.net.)
Column 17: How much the company has raised (again, please use this directionally and contact us should you spot any errors or know of any updated rounds)
- You may view any tool as a card by hovering over the tool name and clicking on the opposing diagonal arrows that will appear. Note: When you hover over the arrows, the word “expand” will appear.
- You may sort by any column name. Simply click on the arrow alongside the column name and find the sorting option you desire.
Given the dynamic marketplace, please use this database with caution, especially investor information. If you would like to submit a new tool or have updated information about a tool, please contact the ANA Marketing Technology and Addressability team at marketing-technology@ana.net.