Allyson Wuensch
Allyson Wuensch is client partner at Kantar, where she leads health and tech partnerships. A thought leader in B2B strategy, she’s spoken on inclusion in pharma research and pioneered campaigns that blend creativity with data-driven insights. You can connect with Allyson on LinkedIn.
Recent content by this author:
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Why Playing It Safe Is No Longer Safe for Pharma Marketing
Partner Content October 2, 2025The pharmaceutical industry's reliance on formulaic messaging and clichéd imagery is no longer enough to capture attention, let alone drive action. Consumers are taking more control of their health, approaching their wellness with a more holistic view, and expecting brands to meet them wherever they reside.
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