TikTok Has Made a Lasting Impression on How to Reach Gen Zers
Despite being in legal limbo, the video-based app has fundamentally changed how marketers craft social media content
Regardless of its fate in the U.S., TikTok has spawned the "TikTokification" of digital content, in which advertisers are on the hook to produce short, punchy, and often irreverent content to appeal to gen Zers and other younger demos.
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