How Brands Stem AI's Quest for More and More Energy
Marketers need a plan to slash greenhouse gas emissions stemming from their growing use of artificial intelligence
Artificial intelligence (AI) continues to affect virtually every aspect of marketing and advertising. However, the boost comes at a significant environmental cost, as AI applications require a seemingly endless supply of electricity to keep all those data centers percolating. How can marketers help curb AI-driven emissions and reduce their environmental footprint?
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