How Integrated Marketing Demands Are Reshaping Ad Production | ANA

How Integrated Marketing Demands Are Reshaping Ad Production

AI, influencers, and the number of assets required to fill multiple media channels have marketers scrambling

The dizzying number of influencers, creators, and media channels now available to marketers — combined with the rise of generative artificial intelligence — is altering not only how branded ads are produced, but also how many.