Marketers Are Rethinking NIL to Build Long-Term Brand Value
As the name, image, and likeness (NIL) market accelerates, college athletes present new and unique opportunities for brand advertisers
Advertisers of almost every stripe are scrambling to sign college athletes for their name, image, and likeness (NIL). But as the market has surged in the last few years, new regulations are starting to emerge, and marketers are on the hook to make sure their collegiate partners have the kind of values that aligns with their brand.
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