Q&A
What Marketers Can Learn from SNL's 50th Anniversary Advertising Strategy
The effort tapped into the enduring appeal of the show while reaching out to younger demos
Kimberly Faver, SVP of brand partnerships and marketing at NBCUniversal Advertising and Partnerships, talks about the two-year effort to put together the ad programming for the 50th anniversary of "SNL" and why it was crucial for brands taking part in the festivities to be a little less risk averse.
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