Are CMOs Facing an Existential Threat?
Chief marketers must change how they communicate their value to the rest of the C-suite
After several years of CMOs and senior marketers being implored to focus on their company's financial goals and speak the language that upper management understands, the situation is getting worse. According to a recent report from McKinsey & Co., just 31 percent of CMOs thought their bosses understood their role, and a paltry 30 percent say their organizations have a clear view of marketing ROI.
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