Andrew Eitelbach
Andrew Eitelbach, SVP of the Marketing Knowledge Center at the ANA, has overseen ANA magazine since 2013. As an editor, writer, and content strategist, he has spent more than two decades exploring the connections between marketing, advertising, culture, and technology. You can email Andrew at aeitelbach@ana.net.
Recent content by this author:
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Insights from the Masters Main Stage
Leading Edge November 12, 2025Discover key takeaways from the 2025 ANA Masters of Marketing Conference — from AI-driven transformation and brand fundamentals to creativity, trust, and cultural relevance. Learn how top CMOs and brand leaders are driving growth and staying relevant in a fast-changing landscape.
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General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing
Pulse September 8, 2025Norm de Greve, SVP and CMO at General Motors, says marketing must shift from static campaigns to adaptive systems powered by artificial intelligence, data, and creativity.
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Marketing News Quiz for May 10, 2025
Marketing News Quiz May 10, 2025In this week's marketing news quiz: DoorDash celebrates moms, Brawny updates is mascot, ad job numbers shed light on industry growth, and more.
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Marketing News Quiz for May 3, 2025
Marketing News Quiz May 3, 2025In this week's marketing news quiz: Chipotle logs into Roblox, Enterogermina flips the script on physics, a new ANA report, and more.
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Marketing News Quiz for April 26, 2025
Marketing News Quiz April 26, 2025In this week's marketing news quiz: Will Ferrell hits the high notes (kinda) for PayPal, Hotels.com rings in a new spokescharacter, the NFL runs with artificial intelligence, and more.
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Marketing News Quiz for April 19, 2025
Marketing News Quiz April 19, 2025In this week's marketing news quiz: Beyoncé checks out, Chili's trolls McDonald's, Hostess hands out snacks, and more.
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Marketing News Quiz for April 12, 2025
Marketing News Quiz April 12, 2025In this week's marketing news quiz: JCPenney partners with "Jimmy Kimmel Live!," ad employment numbers are in, Mattel announces a new Barbie doll, and more.
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Marketing News Quiz for April 5, 2025
Marketing News Quiz April 5, 2025In this week's marketing news quiz: A report makes stark accusations against ad tech vendors, a new sports drink with a famous owner hits the courts, tariffs shake the markets, and more.
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A Reprieve for TikTok?
Marketing News April 4, 2025President Trump on Friday announced through his Truth Social platform that he will sign an executive order to allow TikTok to continue operating in the U.S. for another 75 days.
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TikTok Faces Potential Shutdown — Again
Marketing News March 30, 2025In January, President Trump extended the deadline to April 5 for a law that bans TikTok from operating in the U.S. while under foreign control. With the new deadline now less than a week away, the video-centric social platform's fate remains uncertain.
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Marketing News Quiz for March 29, 2025
Marketing News Quiz March 29, 2025In this week's marketing news quiz: Corona makes the beach a state of mind, a 100-year-old brand takes a new direction, a new West Virginia law that will affect CPG brands, and more.
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