Antoinette Siu
Antoinette Siu is a Bay Area journalist covering media and technology.
Recent content by this author:
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Thinking About Rebranding? See How Customers Feel First
Trends and Technology November 7, 2025Successful rebrands are rarely about aesthetics. They're about connecting multiple dots throughout an organization and making sure that any rebranding efforts align with the company's goals and objectives, get buy-in from employees, and don't alienate core customers.
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