- Heather Roff
- Assistant Vice President, Media, CDMO / L'Oréal
Heather Roff is an AVP, Media, CDMO at L'Oréal. She is a media specialist with strong strategic and tactical experience in creating integrated marketing plans. Proven ability to develop and execute multi-channel campaigns that build brand equity, increase consumer engagements and drive sales. Always seeking what’s new, next, and first. - Develop and execute brand and integrated campaigns including high-impact digital campaigns - Management experience of agency, direct reports and working with cross functional teams -Champion on all things DEI including advertising spending, targeting, employee training and experiences -Lead sustainable media initiatives