Brion O’Connor

In 1999, Edward Wimmer IV was a college senior training for a marathon when he was nearly hit by a pickup truck and landed in a roadside ditch — without any proper identification. A few months later he launched ROAD iD, a tags and bracelets company catering to runners, cyclists, and triathletes.

Geoff Handy, head of mass market fundraising, North America, at the International Rescue Committee (IRC) discusses how his organization is grappling with funding cuts that helped to support the IRC financially.

Mountain Towns 2030, a nonprofit organization consisting of several mountain communities that are looking to achieve net zero carbon by 2030, relies on a bevy of marketing channels to educate its members, including email, social media, and, perhaps most important, live events.

Some B2B sectors outperformed the national average for digital advertising growth in 2024, according to a recent survey, with search and mobile venues commanding more and more ad dollars. Vertical players are also increasing their investments in platforms that have traditionally catered to consumers such as social media and connected TV.

Marketers working at nonprofits can leverage significant and/or historical events associated with their organization to refresh the brand, spur fundraising, and reach new audiences.

The American Lung Association's "Climb for Clean Air" challenges budding alpinists to climb some of the most iconic peaks of the Pacific Northwest. Part of the program's longstanding appeal is enabling volunteers to strive for personal goals while sharing their feats with friends and family.

WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.

Augusto Carneiro, founder and chief friendship officer of Nossa Familia Coffee, says making charitable donations, encouraging volunteerism among his employees, and promoting sustainability are at the heart of the coffee brand.

Tito's Handmade Vodka launched a number of charitable initiatives under its "Love, Tito's" umbrella, all with the goal of making the world a better place. In this interview, Taylor Berry, VP of marketing at Tito's, says if the brand can turn the focus on the nonprofits it supports, the love will come right back around to the brand.

Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.

Protecting winters and altering the course of global climate change is a big job, and one that's rife with challenges. But Auden Schendler, SVP at Aspen One, is not one to back down.