Ad Spending Is Climbing for Some Industry Verticals
Search, mobile, and video are the most popular B2B marketing vehicles
Some B2B sectors outperformed the national average for digital advertising growth in 2024, according to a recent survey, with search and mobile venues commanding more and more ad dollars. Vertical players are also increasing their investments in platforms that have traditionally catered to consumers such as social media and connected TV.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.