For B2B Marketers, Short-Form Video Goes a Long Way
Helping to reel in prospective customers, 'snackable' video content is looking more and more enticing to B2B brands
The future of B2B video is short — in length, that is. After LinkedIn started to test a short-form video feed in March 2024, B2B marketers joined the fray. Video is now the fastest-expanding format on LinkedIn, feeding a growing appetite for "snackable" content among younger buyers.
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